Acquisition of POPtv

RNS Number:1464I
Screen FX PLC
29 August 2006


Press Release                                                     29 August 2006




                                  ScreenFX plc

                         ("ScreenFX" or "the Company")

                        Acquisition of competitor POPtv



ScreenFX plc (AIM: SFX), the digital advertising and communications specialist,
today announces the acquisition of POPtv Limited ("POPtv"),  an independent
media sales company representing screen media in shopping malls, health and
retail environments, for a total consideration of #75,000, together with a
management earn-out linked to gross profit over the next four years.
Independently owned POPtv, which stands for 'Point of Purchase' TV, had a
turnover of #1.2 million at 31 March 2006. All POPtv senior management will
remain in position.



To demonstrate his confidence in the enlarged group, Mike Cottman, Non-Executive
Chairman of POPtv and its majority shareholder, will be subscribing for #500,000
of new shares in ScreenFX at a price of 1.8 pence per share.  The admission of
the new shares is expected to become effective at 8.00 a.m. on 4 September 2006.
  The new shares will rank pari passu in all respects with the existing Ordinary
Shares in issue.



David Clark, Chief Executive Officer of ScreenFX, said:  "The synergies that
exist between POPtv and our Mall and Health divisions make this an excellent
acquisition, as it allows the Group to remove a competitor and remain focused on
our core offerings whilst strengthening our overall market position.  We are now
represented in more of the country's biggest shopping malls, and will
significantly increase our penetration into the growing public health sector."



ScreenFX adds the digital advertising and content contracts with Bullring
Birmingham, Manchester Arndale, Frenchgate Doncaster, Oracle Reading and FBDY
Fulham to its strong existing roster of shopping malls which includes The
Trafford Centre, Manchester; The MetroCentre, Newcastle-upon-Tyne; and,
Lakeside, Thurrock.  As a result, the Company's MallFX division will increase
total reach from 360 million customers to over 450 million shoppers annually.



In the public health sector, the acquisition adds the advertising revenues from
The Life Channel currently screened in almost 900 GP surgeries nationwide, and
also, Baby TV (a specialist channel in antenatal waiting rooms in hospitals).



Mike Cottman, Non-Executive Chairman of POPtv, said: "In selecting ScreenFX as
our future partner we firmly believe we have chosen the business best placed to
capitalise on the growth in the out of home digital screen space.  ScreenFX
offers a broad range of services which are ideal for the continued development
of our clients and our people."



                                    - Ends -

For further information:
ScreenFX plc
David Clark, Chief Executive                           Tel: [phone]
[e-mail]                                            www.screenfxplc.com


POPtv Limited
Mike Cottman, Non-Executive Chairman                   Tel: [phone]
[e-mail]                                               www.poptv.ltd.uk


Seymour Pierce Limited
Stuart Lane, Corporate Finance                         Tel: [phone]
[e-mail]                               www.seymourpierce.com



Media enquiries:
Abchurch
Henry Harrison-Topham / Laura Riascos De Castro        Tel: [phone]
[e-mail]                               www.abchurch-group.com





Notes to editors:



ScreenFX has five operating divisions, these are detailed below:



MallFX - a division established in 2004 that provides digital advertising
solutions to UK premium shopping malls.  Current portfolio includes 20 'super
malls' which yields a footfall of over 340 million consumers per annum.



TrainFX - established in 2005, this is a new division designed for transport
sector media, providing state of the art technology for premium marketing
opportunities on commuter trains.



HealthFX - a new division, established in 2006 that targets the health sector,
both public and private, and addresses the need for more modern methods of
communication with patients, provides patient information and communication
systems.



BigFX - established in 1999, this division provides large format out of home
poster and banner advertising media space.



LiveFX - a specialist provider of creative marketing and content services to
both internal operating divisions and external clients.



ScreenFX joined AIM in March 2004.  Further information can be found at:
www.screenfxplc.com




                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

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