Redknee Awarded New United States Patent

    RNS Number : 0805Y
  Redknee Solutions Inc.
  02 July 2008
   

 For Immediate Release  2 July 2008
    Redknee
    ("Redknee" or "the Company")

    Redknee Awarded New United States Patent
    
Innovation Enables Network Operators to Support an Enhanced Subscriber Experience

    TORONTO - July 2, 2008 - Redknee (AIM: RKN), a leading provider of mission-critical software and solutions for communications service
providers, is pleased to announce that the Company has been issued United States Patent No. 7,379,737 (the "Patent") for its
"Telecommunications subscriber profile management system". 
    Among other capabilities, the newly patented technology enables Customer Service Representatives (CSRs) to quickly ascertain the profile
and state of a given subscriber in order to respond to customer queries and to resolve issues in a timely and efficient manner.  
    The Patent, one of more than 40 issued or pending patent applications controlled by Redknee, enables network operators to provide an
enhanced subscriber experience employing a mediation layer to access and aggregate subscriber information that is distributed in a
multi-vendor network environment. In addition, it also enables subscriber information to be abstracted via an Application Programming
Interface (API) for the delivery of personalized and optimized services and content. 
    "At Redknee, we remain committed to investing in our future by ensuring the solutions we create address the challenges many of our
customers now face. Today's announcement is a prime example of how we intend to maintain our market leading position by a combination of
innovation and thought leadership," stated Lucas Skoczkowski, CEO of Redknee. 
    Spending on mobile media services is expected to more than double to over $100 billion by 2012. However, the delivery and support of an
increasing number of these advanced services can lead to higher operational costs as subscribers require increased assistance from the
Operators' customer service representatives. As call center activity and hold times increase, this adds to operating costs and subscriber
dissatisfaction. Measures to proactively enhance the subscriber experience and resolve issues can decrease operating costs by reducing
customer call volumes and subscriber hold times while increasing customer satisfaction and subscriber retention. Industry analysts note that
a mere 1% increase in subscriber retention can increase profits by as much as 25%.
     Bohdan Zabawskyj, CTO at Redknee commented, "This Patent is yet another affirmation of our objective to equip network operators with
market leading technologies for the profitable deployment and support of services and content; and in turn, ensure that Redknee remains the
software solution provider of choice." 

    For additional information please contact:

 Media Relations Contact:        Financial Public Relations :
 Heidi Rosenberg                 Jeremy Garcia 
 NPI PR                          Buchanan Communications
 [phone]                 [phone]
 [e-mail]                 [e-mail]


                                 Redknee Solutions:
                                 Colley Clarke, Chief Financial
 Mark Yaphe, Vice President,     Officer
 Product Management & Marketing  [phone]
 [phone]                 [e-mail]
 [e-mail]


 Nomad:
 Canaccord Adams Limited
 Ryan Gaffney/Andrew Chubb
 [phone]











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