Holding(s) in Company

RNS Number:1119P
Premier Direct Group PLC
29 February 2008


TR-1(i): NOTIFICATION OF MAJOR INTERESTS IN SHARES


1. Identity of the issuer or the underlying issuer of existing shares to which
voting rights are attached (ii):

Premier Direct Plc


2. Reason for the notification (please state Yes/No):


An acquisition or disposal of voting rights: ( Yes )


An acquisition or disposal of financial instruments which may result in the
acquisition of shares already issued to which voting rights are attached: ( )


An event changing the breakdown of voting rights: ( )


Other (please specify) : ( )


3. Full name of person(s) subject to the notification obligation (iii):

Peter Gyllenhammar


4. Full name of shareholder(s) (if different from 3.) (iv):

Bronsstadet AB


5. Date of the transaction (and date on which the threshold is crossed or
reached if different) (v):

25/2/2008


6. Date on which issuer notified:

29/2/08


7. Threshold(s) that is/are crossed or reached:

4%


8. Notified details:


A: Voting rights attached to shares

Class/type of shares if possible using    Situation previous to the Triggering
the ISIN CODE                                       transaction (vi)
                                        Number of      Number of voting Rights
                                        shares         (viii)

                                        N/A            N/A


Resulting situation after the triggering transaction (vii)

Class/type of shares if         Number of  Number of voting      % of voting
possible using the ISIN CODE    shares     rights (ix)           rights

                                Direct     Direct (x)   Indirect Direct Indirect
                                                        (xi)

                                1,250, 000  1,250,000             4.6%



B: Financial Instruments

Resulting situation after the triggering transaction (xii)

Type of     Expiration Exercise/       Number of voting rights that may  % of
financial   Date       Conversion      be acquired if the instrument is  voting
instrument  (xiii)     Period/ Date    exercised/ converted.             rights
                       (xiv)



                       N/A


Total (A+B)
Number of voting rights                      % of voting rights

                                 1,250,000                                 4.6%


9. Chain of controlled undertakings through which the voting rights and/or the
financial instruments are effectively held, if applicable (xv):

Peter Gyllenhammar is the 100% owner of the following company owning the

shares in Premier Direct plc:


Bronsstadet AB 1,250,000


Proxy Voting:


10. Name of the proxy holder:

N/A


11. Number of voting rights proxy holder will cease to hold:

N/A


12. Date on which proxy holder will cease to hold voting rights:

N/A


13. Additional information:

N/A


14. Contact name:

Christine Stobbs


15. Contact telephone number:

0191 497 4108




                      This information is provided by RNS
            The company news service from the London Stock Exchange

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