Mobestar and Bone Fish Ltd (White Label Dating) Join Forces

    

Mobestar



Partnership provides 12,000 dating sites with the opportunity to go mobile

London, 18th July, 2007: Mobestar, the specialist provider of mobile community
applications (MOBS.LN) today announced a partnership with Bone Fish Ltd
(http://www.bone-fish.com), the fastest growing co-operative of online-dating
sites in the world. The partnership provides Bone Fish with the means to deliver
a sophisticated mobile phone interface to its customers' dating web sites
worldwide.

Bone Fish will now incorporate Mobestar's mDate solution into its portfolio of
dating services. mDate replicates the look and feel of traditional web based
dating services on the mobile phone platform, providing fully integrated access
to user profiles and delivering text and picture messaging services. The
platform is further enhanced with the addition of location based services (LBS)
which allow users to 'see' who is on line locally, and provide site owners with
the ability to target advertising on a geographic basis.

Launched in 2001, Bone Fish delivers bespoke, co-branded and 'white label'
online dating solutions to 12,000 client sites. Bone Fish systems help existing
or new dating-sites gain access to a large data-base of over 2m members in the
UK alone, improve the quality and flexibility of their website and provide back
office services, such as administration, registration, payment, management and
reporting.

Commenting on the agreement Peter Richards, Mobestar CEO said, "The partnership
opens the door to huge range of opportunities. We're working with Bone Fish to
deliver a next generation, fully mobile interface to dating sites around the
world that dramatically extends the possibilities for user services and provides
a new opportunity for revenue generation."

Mike Fitzgerald, CEO of Bone Fish added, "Mobestar's mDate solution provides us
with a 'turn key' solution to mobilising our wholly owned and client dating
sites that can be implemented in a matter of weeks. It perfectly complements the
solutions we currently offer, extends the relationship with the end user and
satisfies the increasing demand for anytime, anywhere access in the dating
market."

Mobestar's mDate solution includes a suite of specialist applications that
replicate the core functionality of online dating services. mDate incorporates
LBS functionality as a standard feature and the solutions delivered can be
further enhanced through the incorporation of anonymous voice and video calling.