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MYW Merrydown

0.01
0.00 (0.00%)
07 May 2024 - Closed
Delayed by 15 minutes
Merrydown Investors - MYW

Merrydown Investors - MYW

Share Name Share Symbol Market Stock Type
Merrydown MYW London Ordinary Share
  Price Change Price Change % Share Price Last Trade
0.00 0.00% 0.01 01:00:00
Open Price Low Price High Price Close Price Previous Close
0.01 0.01
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Posted at 06/12/2003 16:07 by barnetpeter
No Pain, No Gain: 'Merrydown investors could enjoy a double celebration'
By Derek Pain
06 December 2003


Merrydown has had a colourful career since it was created just after World War Two by three former prisoners of war. On at least one occasion it seemed destined for the corporate graveyard, but at the eleventh hour managed the sort of escape its founders would have appreciated.

These days it is riding high. No thanks to cider, for years its leading product. Soft drinks, to be precise adult soft drinks, are providing the Merrydown sparkle. The Shlöer range now represents the biggest slice of group turnover. In the six months ended September Merrydown enjoyed a 29 per cent sales increase - only partly, the company maintains, due to the long, hot summer.

With cider sales achieving a rare gain, Merrydown produced its best interims for years. It normally suffers a half-time loss, with sales over the Christmas period making the vital contribution to the year's figures. This time round it cut the half-time loss from £428,000 to £75,000. The stockbroker Teather & Greenwood is seeking 12-month profits of £1.6m. Last year's figure was £1.4m.

I suspect, unless the group plans a costly advertising blitz, that T&G is being a shade cautious. Merrydown is clearly on a roll. Shlöer is continuing to outperform in an admittedly niche market, and there seems every chance the brand's momentum will increase in the second six months. Also, there is just a chance of a cider sales bubble. The cider market, as problems at the nation's biggest cider maker, HP Bulmer, demonstrate, is in the doldrums and Merrydown's operations, although profitable, have done little more than tick over for a long while. In addition the drive to develop Shlöer has drained group resources.

But perhaps, just perhaps, the tide is turning. Cider's modest sales advance could of course be a direct, and short-lived, result of our sun-drenched summer, when the nation's thirst for long drinks was almost insatiable. But the increase could indicate that the worst of the slump is over - and demand could be strengthening. If Merrydown should fizz on two drink fronts then shareholders could enjoy a double celebration.

The shares are 81.5p compared with my 35.5p buying price for the no pain, no gain portfolio. I am not yet anxious to take profits. Indeed I believe, with the group's excellent management still keen to develop the Shlöer brand, that the shares may have further to go. There is also the possibility of a takeover marauder appearing that may think Merrydown lacks the muscle to exploit Shlöer. In many ways, I would be sorry to see a predator swallow the group, but as the brand continues to make headway I can think of several candidates who may like to join the party.
Posted at 15/7/2003 17:57 by barnetpeter
Fair enough ncs. Personally I think you chose a bad time; just look out the window! The curent bottles all have a flyer saying a new bottle is on its way. No, I cant spell Shloer properly. I am a buyer at 70 and below. The action is just beginning. Unfortunately many small investors do sell out too early but time will tell. Just dont buy a ramp and dump stock with the money!!!
Posted at 15/7/2003 09:47 by ncs
They tried introducing a 275ml bottle a few years ago - never saw it in the supermarkets!! If you were that into the product you may be able to spell it correctly barnetpeter.

I agree this is a hot product and the company has a strong Board. The company Divisionalised into Shloer and Cider a few years ago - I wonder why? However don't forget that Merrydown doesn't just consist of Shloer.

Being a small investor I couldn't resist selling at 74p. I built up my shareholding over a number of years paying between 21p and 37.5p. Nice little profit for me. However if the share price falls I will back in the market to buy more - if an offer ever materialises for Shloer I don't think the company will think twice to sell up.
Posted at 02/6/2003 00:24 by barnetpeter
Hardly suprising that investors are getting involved in this stock. With Schloer sales rising fast and a strong ballance sheet (cash of around 2.5 million), time to buy? Schloer is valued at £5 million internally against market cap of £14 million. I reckon Schloer must be worth at least £15 million particularly as it has such limited distribution at the moment. Not even sold in cans or litre bottles? Even that is low. Other much bigger drinks companies must be looking at this brand with some envy. If they paid 30 million for the company, stripped out the cash and other assets, sold off the cider business ... must be cheap. If at least one of the big drinks boys are not looking at such a deal, I would be amazed.
Posted at 08/6/2001 15:21 by initrader
Merrydown Pulls Itself Up.


just three years ago things were looking pretty dire for cider manufacturer Merrydown as it teetered on the brink of bancrupcy says investor chronicle but it has now rebuilt itself a real growth story . The damage to the company was caused when Merrydown made an overzealous foray into the alcopops market with its two dogs brand sending debt spiralling to 11bn and ending with new management and a 7m fundraising effort . Since that nearmiss Merrydown has once again branched out from the core cider business to accuire flavoured non alcoholic drinks maker Shloer brand aimed at adults commands around 4% of the 215m market and is growing at 9% per year. Last year Shloer sales were up 57% to 9.5m and the brand now accounts for just over 60% group turnover - although with marketing spend to be doubled to 5m this year that proportion should soon rise further. The cider market remains competitive but Merrydown has managed to hang on to its market share in a difficult market with stratigic promotional price discounts. Overall the company looks cheap relative to peirs : note note that with Shloer valued in the books at 7m and the company holding cash of 3.8m the current share price effectively values Merrydown brand at nothing . Given that the brand is argueably better than many of those in the Britvic stable ( just bought by Orchid for a rumoured 20m) this seems unfair . House briker Teather & Greenwood expects to see earnings per share of 4p this year riseing to 6.5p next.
The shares are nt noticed as much as they should be and make a good short to medium play . BUY.


Kind

Regards

Initrader

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