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The 25 Years of Happiness Celebration Continues at McDonald's(R),
Happy Meals Feature Family Favorites; Perennial Favorites, Polly Pocket!(TM)
and Hot Wheels(R) Cars and Hello Kitty(R) and G.I. JOE to Be Featured in
McDonald's Fall Line Up
OAK BROOK, Ill., Aug. 19 /PRNewswire-FirstCall/ -- The 25 Years of Happiness
Happy Birthday Happy Meal(R) celebration continues at McDonald's with the
return of classic kid favorites. As the Happy Meal celebrates its 25th
birthday, iconic characters are making a return to the popular children's meal.
Beginning this fall, McDonald's will offer two double features that will
delight kids and bring fun memories to mom and dad.
From August 20 through September 16, Happy Meal guests will receive one of
eight Polly Pocket!(TM) toys with Polly and her friends enjoying a camping
trip, or one of eight Hot Wheels(R) cars inspired by the tuner car trend
featuring a special light-up element. From September 17 through October 14,
Happy Meals will have Hasbro's G.I. JOE brand marching into McDonald's for its
40th anniversary with eight action-packed toys based on the new G.I. JOE VALOR
VS. VENOM story, teamed with a commemorative line of eight Hello Kitty(R)
premiums purring with excitement as the cutest kitty on the planet celebrates
her 30th anniversary. These much-loved Happy Meal toys will be featured at
participating McDonald's nationwide during the specified four-week program or
while supplies last.
According to toy and children's lifestyle expert Chris Byrne, also known as The
Toy Guy(TM), "These classic brands capitalize on the current cultural trend
that has caused a boom in so-called 'retro' toys while offering today's
children rich, imaginative and exciting play experiences that are relevant to
their lives."
"Our Happy Meal events continue to provide fun and enjoyment for kids of all
ages and this fall it's all about cool, classic toys delivered in a modern
theme," said Kent Voetberg, McDonald's director of family marketing. "We
always look to delight our family guests with great service, great food and fun
toys and this time we plan to bring back a bit of nostalgia and memories for
moms and dads and updated toys for kids."
Polly Pocket!(TM) & Hot Wheels(R) cars - Friday, August 20 to Thursday,
September 16
Polly Pocket!(TM) is joined by friends Shani(TM), Lila(R), Rick and Lea(TM) as
the 3.5" figures (the same size as found at retail) enjoy an action-filled
camping trip. Each of the figures comes with a vehicle or camping accessory
that includes a glow-in-the-dark feature. There's a cool personal watercraft,
a sailboard and a four-wheeler as well as a tent that rolls into a bag, a
sleeping bag that converts to a backpack, a hammock, a picnic table and a
cooler-to-campfire accessory. Polly Pocket!(TM) promises hours of playtime fun
for young girls.
Always a popular Happy Meal favorite over the years, Hot Wheels(R) cars have
gotten hotter than ever. Inspired by the tuner car trend, each of the eight
die-cast cars is designed to reflect one of six body styles. There's the Lotus
Elise roadster, the Hardnoze(TM) 2 Cool(TM) hot rod, Fatbax(TM) Silhouette(R)
-- a hot racer, 'Tooned(TM) Mercy Breaker(TM), Blings(TM) Hyperliner(TM),
Crooze(TM) Ooz Coupe(TM), Swoopy Do(TM) sports car, and the classic Rapid
Transit(TM). And new for 2004, these special designs each feature a light-up
element to brighten the faces of boys from 4 to 94.
G.I. JOE and Hello Kitty - Friday, September 17 - Thursday, October 14
Hasbro's G.I. JOE brand has delivered hours of endless backyard adventures for
boys for the past 40 years. And now, they're coming to McDonald's Happy Meals.
Based on the new G.I. JOE VALOR VS. VENOM story soon to be released on DVD and
VHS, these exciting G.I. JOE toys are built for action-packed fun. Featuring
four action figures, each with detachable backpacks offering a unique function,
and four functioning vehicles designed to make the characters invincible, the
G.I. JOE Happy Meal is sure to be a hit. There's the brave and daring DUKE who
comes with a backpack launcher or off-road vehicle, the evil COBRA COMMANDER --
equipped with a Backpack Disc Launcher or propeller launching helicopter, the
powerful ninja SNAKE EYES -- with a super-sleek, push-along motorcycle or
Compass Communicator, and the maniacal DR. MINDBENDER -- a threat to all with
his Venomizing ATV or Venom Water Squirter.
Hello Kitty the purr-fectly precious feline celebrates 30 years of fun and
friendship with a commemorative line of Hello Kitty Happy Meal premiums
featuring some of the most popular retail product since Sanrio introduced the
line in 1974. Coming to warm the hearts of young girls will be Ring Around the
Kitty, Amazing Hoop Kitty, Kitty Toaster, Ballerina Kitty, Cool Kitty, Hello
Kitty Calendar, and Pedal Pusher Kitty with Pencil. They're so cute and
memorable; customers will be waiting to pounce on them as soon as they are
introduced.
In addition to featuring playtime fun, McDonald's Happy Meals will also be
featuring Happy Meal Choices. Young guests now have the opportunity to enjoy
additional food choices with their Happy Meals including Apple Dippers (fresh,
peeled apple slices) served with low fat caramel dipping sauce, and new
beverage choices including 100% pure Minute Maid apple juice and low fat white
and chocolate Milk Jugs, served in child friendly containers.
McDonald's
McDonald's (NYSE:MCD) is the world's leading food service retailer with more
than 30,000 McDonald's restaurants serving 46 million customers each day in
more than 100 countries. More than 80 percent of McDonald's restaurants around
the world are owned and operated by independent, local businessmen and women.
Please visit our website at http://www.mcdonalds.com/ to learn more about the
Company.
Mattel, Inc.
Mattel, Inc., (NYSE: MAT; http://www.mattel.com/ ) is the worldwide leader in
the design, manufacture and marketing of toys and family products, including
Barbie(R), the most popular fashion doll ever created. Leading the toy and game
market, the Mattel family is comprised of such best-selling brands as Hot
Wheels(R), Matchbox(R), American Girl(R), and Tyco(R) R/C, as well as
Fisher-Price(R) brands ( http://www.fisher-price.com/ ), including Little
People(R), Rescue Heroes(R), Power Wheels(R) and a wide array of
entertainment-inspired toy lines. With worldwide headquarters in El Segundo,
Calif., Mattel employs more than 25,000 people in 36 countries and sells
products in more than 150 nations throughout the world. The Mattel vision is to
be the world's premier toy brands -- today and tomorrow.
Hasbro, Inc.
Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time
entertainment products and services, including the design, manufacture and
marketing of games and toys ranging from traditional to high-tech. Both
internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER
BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the
highest quality and most recognizable play experiences in the world.
SANRIO
SANRIO develops, distributes and licenses a unique collection of over 12,000
gift, stationery and fashion accessory items for women of all ages. Hello Kitty
is the company's flagship brand. SANRIO was founded in 1960 based on the
concept that a small gift can bring a big smile to a child of any age. Today
there are over 300 SANRIO boutiques throughout the Western Hemisphere with 120
in the United States. In addition, SANRIO character products are sold in over
10,000 U.S. locations including department, specialty stores and national chain
store.
http://www.newscom.com/cgi-bin/prnh/19990916/MCDLOGO
http://photoarchive.ap.org/
DATASOURCE: McDonald's Corporation
CONTACT: Laura Dihel of JSH&A Public Relations, +1-630-932-9347, for
McDonald's; Shannelle Armstrong of McDonald's, +1-630-623-5508
Web site: http://www.mcdonalds.com/
http://www.mattel.com/
http://www.fisher-price.com/