Launches New Web Services

JumpTV Inc.
02 November 2006

JumpTV Launches New Web Services

Unveils Enhanced Video-On-Demand, Digital Rights Management, Video Advertising,
and Social Networking Functionalities; JumpTV's IPTV Network -- Utilizing
Microsoft Windows Media Protocol -- Provides the Highest Quality Streaming Video
Experience and an Industry Leading Copyright Compliant Network Infrastructure

TORONTO -- (MARKET WIRE) -- November 02, 2006 -- JumpTV (AIM: JTV) (TSX: JTV), a
leading broadcaster of ethnic television over the Internet, has launched a
series of new and enhanced services, known as version 3.0 at www.JumpTV.com. The
offerings will provide powerful new ways to discover, consume, and share live
television programming from around the world on the Internet.

JumpTV's new services will allow subscribers to deepen the personalization of
their viewing experience by providing access to previously unavailable
programming through video-on-demand and pay-per-view options, including live
sporting events, children's programming, concerts, movies and other television
content. Additionally, the Company has strengthened its Digital Rights
Management (DRM) capabilities, and has launched its video advertising platform.

Complementary Social Networking Services

Beyond the live TV programming from more than 230 channel partners and new
content options, JumpTV will now highlight popular social networking features
including user-generated blogs and online community forums, and has introduced
an entirely new look and feel that will ease the viewing experience for
subscribers.

"JumpTV reconnects our subscribers with their native homeland through live
broadcast television delivered over the Internet. With our new social networking
functions, our subscribers can become active participants in their global
communities through this rapidly adopted technology. Millions of people around
the world will be able to connect and interact with others within their
community," said Alex Blum, president and chief operating officer of JumpTV.

Blum continued, "By providing a forum to communicate and share in the context of
subscribers' JumpTV 3.0 experience we've now taken a one-way broadcasting
experience and made it social, taking full advantage of the power and
functionality the Internet provides."

"With new features and powerful partners -- in both content and technology --
such as Microsoft and Cookie Jar Entertainment Inc. and more than 230 channels
from around the globe, JumpTV 3.0 is transforming the IPTV viewing experience.
The service provides subscribers with the flexibility to watch top-name content
and share their experiences, no matter where they are in the world."

Pay-Per-View and Video-On-Demand

By the end of 2006 the service will commercially launch its video-on-demand
feature with popular children's television programming from Cookie Jar
Entertainment Inc., the producers and marketers of quality children's content
including "Paddington Bear." Subscribers can choose to purchase individual
series for US$4.95 or bundled packages like the "Ultimate Kids Pack," featuring
eight different titles for US$12.95. Along with "Paddington Bear," other titles
in the package include: "Astro Farm," "Wimzie's House," "Huxley Pig," "Simon in
the Land" and "Mona the Vampire." Cookie Jar's programming will initially be
available in both Spanish and Portuguese.

"Until now, we have not made Cookie Jar's foreign language formats available to
the 100 million first generation immigrants who have settled in countries where
there are high rates of broadband adoption. We realized that they are a huge
untapped market that until now remained un-monetized. JumpTV has attracted more
Portuguese and Spanish television viewers on the Internet than any service we
explored and feel they're an ideal partner to distribute our content to these
sizeable diaspora communities," said Michael Hirsh, chief executive officer of
Cookie Jar Entertainment Inc.

Digital Rights Management

As part of the company's commitment to delivering a world class IPTV network
that provides the highest quality video experience and is copyright compliant,
JumpTV has standardized its streamed television offering on Microsoft's Windows
Media Platform.

"The Windows Media Player and DRM License Server provide the world's leading
digital rights management technologies. JumpTV's commitment to our channel
partners is to seamlessly manage their streamed broadcasts to ensure they are
globally rights compliant. Working with Microsoft's solution significantly eases
this process for JumpTV and provides an industry leading level of security for
our channel partners," said Blum.

Commenting on the integration of the Microsoft offering on JumpTV's platform,
Amir Majidimehr, corporate vice president of consumer media technology
group-Microsoft Corporation, stated, "JumpTV's online broadcast offering is the
ideal proving ground for our Windows Media technologies. The complexities
involved with streaming live television from around the world to a global
audience is a sophisticated software challenge. We are thrilled that JumpTV has
integrated our media player, our audio and video codecs and our Windows Media
DRM solution into their offering."

Kaleil Isaza Tuzman, president and chief executive officer of JumpTV
International, stated, "Jump 3.0 represents the living extension of our brand
promise to the hundreds of channel partners we work with around the world. There
is no length we will not go to, to ensure our partners security, integrity and
ease of use."

Streaming Video Advertising

With JumpTV 3.0, the company will begin to deliver Interactive Advertising
Bureau (IAB) standard video advertising targeted to specific regional
programming or user communities. JumpTV's video advertising inventory will
initially be available through Advertising.com's video network and through
direct sales on a limited sponsorship basis.

"Streaming video advertising is the fastest growing segment of the online
advertising market, and JumpTV's new service offering and focus on international
programming represents a tremendous addition to the fast growing Advertising.com
video network," said James Smith, senior vice president Publisher Services. "We
look forward to our partnership with JumpTV on our continued efforts to satisfy
the ever increasing demand for targeted and interactive streaming video
advertising."

JumpTV 3.0 became available Oct. 13th, 2006.

About JumpTV

JumpTV (AIM: JTV) (TSX: JTV) is the world's leading subscription-based
broadcaster of ethnic television over the Internet. With over 200 channels from
65+ countries, JumpTV delivers its subscribers full-screen news, sports and
entertainment content on a real-time basis from all corners of the globe. JumpTV
has subscribers from over 80 countries who view channels on the JumpTV online
network via high-speed Internet connections on their home computers, laptops,
Internet-enabled televisions and mobile phones.

Forward looking statement

Certain statements herein may constitute forward-looking statements, including
those identified by the expressions "may", "will", "should", "could",
"anticipate", "believe", "plan", "estimate", "potential", "expect", "intent" and
similar expressions to the extent they relate to the Company or its managements.
These statements reflect the Company's current expectations and are based on
information currently available to management. These forward-looking statements
are subject to a number of risks, uncertainties, assumptions and other factors
that could cause actual results or events to differ materially from current
expectations, including the matters discussed under "Risk Factors" contained in
the Company's prospectus (admission document) dated August 1, 2006. These
forward-looking statements are made as of the date hereof, and the Company
assumes no obligation to update or revise them to reflect new events or
circumstances.


Contact:
Lewis Goldberg / Todd Fromer
KCSA Worldwide
[phone] / [phone]
[e-mail] / [e-mail]


SOURCE: JumpTV


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