Broadcasts Israeli Football

JumpTV Inc.
28 November 2006

JumpTV to Broadcast Israeli Football League Matches Live Over the Internet

Internet Television Broadcaster Enters Exclusive Strategic Partnership With
Israeli Sports Channel Ltd.

TORONTO -- (MARKET WIRE) -- November 28, 2006 -- JumpTV Inc. (AIM: JTV), (TSX:
JTV), the world's leading broadcaster of ethnic television over the Internet,
announced that it has partnered with Israeli Sports Channel Ltd. to air live and
archived Israeli Football League games worldwide on both its web site
(www.jumptv.com) and Israeli Sports Channel's web site (www.sport5.co.il),
marking the first top-quality sports content from Israel to be broadcast via the
JumpTV platform. The Israeli Football League is comprised of 12 teams.

As part of this multi-year agreement, subscribers around the world will use the
JumpTV platform to access the league's games through www.JumpTV.com as well as
through a co-branded landing page on Israeli Sports Channel's web properties.
All games will be offered on a live and archived basis.

Subscribers can choose to purchase a single game for US$5.95 or opt for the
monthly subscription for US$19.95, providing access to all six games per week
plus a popular weekly magazine television show with game highlights and
commentary.

"Partnering with JumpTV to broadcast the Israeli Football League enables both
Israeli Sports Channel and the league to provide a scalable, world-class
Internet television experience to Israeli football fans globally," said Avi Bar,
chief executive officer of Israeli Sports Channel Ltd.

"Football is the number one sport in Israel. We are happy to provide current and
potential subscribers the opportunity to watch live footage of the games through
our site anywhere, anytime they want," said Mark David, managing director of
JumpTV International.

David continued "There is a great demand for this type of content, with over 1
million Israelis living outside of the country, the majority of whom currently
live in high-broadband penetration areas such as North America and Western
Europe."

Kaleil Isaza Tuzman, president and chief executive officer of JumpTV
International commented "Our partnership with Israeli Sports Channel is
representative of JumpTV's exciting new sports strategy--to partner with leading
international leagues and sports broadcasters to create co-branded, online
multimedia destinations to watch games and clips online and get the latest news
on fans' favorite teams. This pay-per-view and video-on-demand offering will
allow our subscribers access to top-notch Israeli football anywhere in the
world."

The Israeli Football League is one of the first offerings available through
pay-per-view and subscription-video-on-demand (SVOD) on JumpTV's newly launched
user interface, JumpTV 3.0.

About JumpTV

JumpTV (AIM: JTV), (TSX: JTV) is the world's leading subscription-based
broadcaster of ethnic television over the Internet. With over 230 channels from
65+ countries, JumpTV delivers its subscribers full-screen news, sports and
entertainment content on a real-time basis from all corners of the globe. JumpTV
has subscribers from over 80 countries who view channels on the JumpTV online
network via high-speed Internet connections on their home computers, laptops,
Internet-enabled televisions and mobile phones.

Forward looking statement

Certain statements herein may constitute forward-looking statements, including
those identified by the expressions "may", "will", "should", "could",
"anticipate", "believe", "plan", "estimate", "potential", "expect", "intent" and
similar expressions to the extent they relate to the Company or its managements.
These statements reflect the Company's current expectations and are based on
information currently available to management. These forward-looking statements
are subject to a number of risks, uncertainties, assumptions and other factors
that could cause actual results or events to differ materially from current
expectations, including the matters discussed under "Risk Factors" contained in
the Company's prospectus (admission document) dated August 1, 2006. These
forward-looking statements are made as of the date hereof, and the Company
assumes no obligation to update or revise them to reflect new events or
circumstances.


Contact:
Lewis Goldberg / Todd Fromer
KCSA Worldwide
[phone] / [phone]
[e-mail] / [e-mail]

SOURCE: JumpTV



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