Announces Realignment

RNS Number:9693N
JumpTV Inc.
14 February 2008


JumpTV Announces Strategic Realignment


Exclusive Focus on High-Value Sports and Latin American Content; Retains
Oppenheimer & Co. to Explore Sale of Content Delivery Network and Partnerships
for International Content to Rationalize Business Model and Move Aggressively
Toward Profitability

TORONTO--(Marketwire - February 14, 2008) - JumpTV Inc. (TSX: JTV) (AIM: JTV), a
leading broadcaster of sports and international television over the Internet,
announced that it has significantly refined its strategic focus toward
high-value sports and Hispanic broadcast content.

JumpTV currently streams the most high-value sports programming on the Internet,
including more soccer and sports content than any other licensed streaming site
globally. In the last quarter, JumpTV streamed more than 5,500 sporting events
comprising more than 10,000 hours of content on a live and on-demand basis.
These events included BCS Bowl Games, NCAA volleyball and soccer championships,
pre-season and holiday basketball tournaments and various other national or
international championships, such as the FIFA 2010 World Cup South American
qualifying matches, all drawing a large and highly passionate North American and
international audience.

Additionally, JumpTV has more than 80 partnerships with some of the world's
leading Hispanic television stations, including Caracol TV (Colombia), America
TV (Peru), TV Chile (Chile) and many more. These stations provide more than
1,000 hours of live daily content and extensive libraries of on-demand content.

"Going forward, JumpTV will be keenly focused on executing against a vertical
sports strategy where we provide the most popular sports content available to an
incredibly targeted, passionate and loyal audience. We plan on coupling this
with a horizontal strategy of providing online access to the broadest Hispanic
television content in the world. It is the intersection of these two strategies
which will allow us to leverage both the sports and Hispanic audiences and
related content to cross sell, up sell and broaden our current audience," said
Jordan Banks, chief executive officer of JumpTV.

Banks continued, "JumpTV's new strategic focus will allow us to meet the demand
from a massively underserved market of tens of millions of Latin Americans
worldwide with strong connections to their homeland and a deep craving for
multi-genre television programming from home. Additionally, this new direction
will allow us to further capitalize on our hybrid business model which
contemplates monetization through ad sales, subscription fees and other service
fees."

Banks outlined an eight-point strategy that encompasses the new direction for
JumpTV:

1. Become laser-focused on acquiring top-tier content to attract sports
fans and Hispanic audiences;

2. Reduce costs related to acquiring and streaming all non-Latin American
international content by creating partnerships with complementary
media companies;

3. Explore the sale of the JumpTV content delivery network to maximize
the value of the asset while minimizing the related ongoing
operational cost to JumpTV;

4. Continue to build its advertising sales team;

5. Heighten focus on the JumpTV service layer to increase monetization of
NCAA and international sports properties;

6. Increase engagement and interactivity for JumpTV users by immediately
integrating a robust set of social media tools;

7. Consolidate offices and reconstitute a new executive team in Toronto
to realize operational efficiencies and related savings from previous
M&A activities; and

8. Continue to cull non-performing channels.

"Since the acquisition of XOS, JumpTV has seen significant growth in the
viewership and popularity of its sports properties. Events such as the FIFA
World Cup South American qualifying matches, the Caribbean Baseball World
Series, and NCAA Football Bowl Championship Series have drawn highly engaged
audiences," Nada Usina, President of JumpTV stated. "JumpTV has partnerships
with approximately 200 sporting properties including over 150 U.S. colleges and
universities. These relationships give us a world-class content network against
which we can enable and empower global brands to reach their target audiences
through advertising and sponsorships."

Usina continued, "The additional services we offer our partners such as our
technologically innovative ticketing, donation management, and ancillary
e-commerce services have provided significant revenue upside and have deepened
our relationships, adding value to both the educational institutions and their
alumni and fans across the United States. We have effectively proven JumpTV's
ability to monetize our content in new, unique and valuable ways, and we are now
starting to offer our suite of ancillary services to our international sports
programming and our Hispanic-oriented entertainment content."

The Company also announced that it has received unsolicited interest in its
content delivery network and as a result is examining the sale of these assets.
The content delivery network is currently a significant cost center for the
company, and the Company believes its sale will enable it lower its ongoing
operating costs. As a result, it has engaged Oppenheimer & Co. as its financial
advisor in connection with this potential sale.

JumpTV is also currently exploring potential partnerships with strategically
positioned media companies to optimize the value of its non-Latin American
international broadcast relationships. This will afford JumpTV and its
international broadcast partners the opportunity to work more closely with these
players to methodically realize the value of their content. The Company has
engaged Oppenheimer & Co. as its financial advisor in connection with this
matter as well.

Additionally the Company announced that as of Dec. 31, 2007 it has approximately
$51 million (USD) in cash, enough to execute on the refocused strategy and see
it through to profitability.

About JumpTV

JumpTV (http://www.jumptv.com, http://www.collegesportsdirect.com) is a world
leading broadcaster of sports and international television over the Internet.
JumpTV streams over 10,000 live sports events per year in partnership with over
175 sports properties and also streams over 250 television channels from 70+
countries around the world. JumpTV delivers its users full-screen sports, news
and entertainment content on a real-time basis to all corners of the globe via
ordinary Internet connections on their home computers and laptops.

Forward-looking statement

Certain statements herein may constitute forward-looking statements, including
those identified by the expressions "may," "will," "should," "could,"
"anticipate," "believe," "plan," "estimate," "potential," "expect," "intent" and
similar expressions to the extent they relate to JumpTV or its managements.
These statements reflect JumpTV's current expectations and are based on
information currently available to management. These forward-looking statements
are subject to a number of risks, uncertainties, assumptions and other factors
that could cause actual results or events to differ materially from current
expectations, including the matters discussed under "Risk Factors" contained in
JumpTV's prospectus (admission document) dated August 1, 2006 and the matters
discussed under "Risk Factors" contained in JumpTV's final short form prospectus
dated February 19, 2007. These forward-looking statements are made as of the
date hereof, and JumpTV assumes no obligation to update or revise them to
reflect new events or circumstances.

Contact:

Public Relations Contact:
Lewis Goldberg
KCSA Strategic Communications
T: 1.212.896.1216

Investor Relations Contact:
G. Scott Paterson
Executive Chairman
JumpTV Inc.
T: 416-368-6464


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