Achieves New Viewer Milestone

JumpTV Inc.
10 July 2007


JumpTV Achieves New Viewer Milestone

Daily Minutes Viewed on Free Service Surpasses Daily Minutes Viewed on
Subscription Service for the First Time

Instant Chat Usage Hits Over 45,000 Messages per Day

TORONTO -- (MARKET WIRE) -- July 10, 2007 -- JumpTV Inc. (AIM: JTV) (TSX: JTV),
the world's leading broadcaster of ethnic television over the Internet,
announced that total minutes viewed on its free television service (available on
www.JumpTV.com and on other sites through its "Jumper" video players) have
surpassed the total number of minutes viewed by JumpTV's paying subscribers
globally, marking an important milestone in the Company's transition to a
multi-stream revenue model.

The Company reports that earlier this week minutes viewed on channels offered on
a free-to-consumer basis, total minutes viewed, impressions, chat messages and
chat sessions have all recorded the highest numbers to date. The Company
compared numbers from May 23, 2007, the day before the company's
free-to-consumer (FTC) launch in the U.S. of approximately 60 of its 290
channels (as of July 8th, approximately 110 channels are now offered for free in
the U.S.), June 15, 2007 (mid-point date) and July 8, 2007, which marked the
first time total minutes viewed on free channels surpassed total minutes as part
of subscriptions globally.

With respect to instant chat, the Company plans to continue to enhance its chat
product including the addition of nicknames and aliases which will be included
in the "JumpTV 3.5" product release slated for early August.

G. Scott Paterson, chairman and chief executive officer of JumpTV, stated, "We
are excited by the viewership and traffic trends resulting from our
free-to-consumer launch in the U.S. We believe that JumpTV has content that
affords a unique emotional connection for both viewers and advertisers."

"We are now putting in place an advertising sales team to capitalize on the
growing traffic and viewership we are generating, while transitioning additional
quality content to the FTC model in the United States," added Kaleil Isaza
Tuzman, president and chief operating officer of JumpTV.

The statistics noted below only include minutes viewed and delivered from
JumpTV's own servers (through www.JumpTV.com and the Company's deployed "Jumper"
video players), and do not include any minutes viewed on AOL Video or Terra's
network of Latin American websites.

                                Milestone                 Day Before
                                Date         Mid-Date     FTC Launch
                                8-Jul-07     15-Jun-07    23-May-07
Free channels minutes viewed    1,390,397      346,785          n/a
Subscription channels minutes
 viewed                         1,342,489    1,449,365    1,813,732
Total minutes viewed            2,732,886    1,796,150    1,813,732
Free-to-consumer impressions    2,406,254      211,904          n/a
Chat messages                      48,203       18,891          n/a
Chat sessions                       3,217        1,681          n/a


About JumpTV

Live Television From Around the World -- online, anytime, anywhere.

JumpTV (AIM: JTV) (TSX: JTV) is the world's leading distributor of live Internet
television. With over 290 TV channels from 75+ countries, JumpTV delivers
full-screen news, sports and entertainment content on a real-time basis from all
corners of the globe to computers, Internet-enabled TV sets, IP set-top-boxes
and cell phones with browser access.

Forward-Looking Statements

This news release contains forward-looking statements that involve significant
risk, uncertainties and assumptions. Many factors could cause actual results,
performance or achievements to differ materially from the results discussed or
implied in the forward-looking statements. These factors should be considered
carefully and readers should not place undue reliance on the forward looking
statements. These forward looking statements are made as of the date of this
news release, and the Company assumes no obligation to update or revise them to
reflect new events or circumstances. Many factors could cause the actual
results, performance or achievements of the Company to be materially different
from any future results, performance and achievements that may be expressed or
implied by such forward looking statements, including: general economic and
market segment conditions, competitor activity, product capability and
acceptance, international risk and currency exchange rates and technology
changes. More detailed assessment of the risks that could cause actual results
to materially differ from current expectations is contained in the "Risk
Assessment" section included in the Company's MD&A in respect of the year ended
December 31, 2006 posted on www.sedar.com.

JUMPTV PR / IR Contact:
Lewis Goldberg
KCSA Worldwide
[phone]
[e-mail]




                      This information is provided by RNS
            The company news service from the London Stock Exchange

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