2010 South American World Cup

JumpTV Inc.
16 January 2008


SCP Worldwide Secures Multiple Partners for 2010 South American World
Cup Qualifying Tournament Property

JumpTV to Become Equity Partner; Tournament Now Available in Over 70
Million U.S. TV Households and 60 Million Broadband Customers; Other
Key Partners Include ESPN, iN Demand Networks, DirecTV and DISH
Network

NEW YORK, NY -- (MARKETWIRE) -- 01/16/08 -- SCP Worldwide (SCP),
the New York based sports, media and entertainment company, today
announced in connection with its prestigious 2010 South American
World Cup Qualifying tournament (SAWCQ) property that it has secured
a financial partnership as well as a new media distribution deal with
JumpTV (AIM: JTV) (TSX: JTV); television distribution agreements with
iN Demand Networks, DIRECTV(R) and DISH Network(R); and a broad based
programming, production and marketing agreement with ESPN.

The deals will make the highly sought-after property available to
over 70 million U.S. TV households and 60 million broadband
customers. Additionally, SCP and JumpTV are currently negotiating with
other distributors for related tournament programming as well as
additional broadband, mobile and sponsorship packages.

"We are big believers in the world's most popular sport in general
and of this property in particular," said David W. Checketts,
chairman, SCP Worldwide. "These partnerships show how other leaders
in the industry also have placed a high value on it as well and are
further evidence of the importance of the Hispanic audience and the
growing success of the sport in this country."

In connection with the property, JumpTV, a leader in streaming
premier sports events and international television over the Internet,
has purchased a minority equity partnership from SCP and as a part of
such will be the exclusive internet pay-per-view distributor on
www.jumptv.com.

"With over 90 Hispanic television channels streaming live globally on
JumpTV, we are uniquely positioned to optimize the marketing of the
South American World Cup qualifying tournament," said Jordan Banks,
chief executive officer of JumpTV. "We are delighted to be partnering
with SCP, DirecTV, Dish Network, iN Demand Networks and ESPN to bring
this valuable sports property to soccer fans across North America."

ESPN, "The Worldwide Leader in Sports", will now produce, distribute
and assist SCP in marketing the property and will air, through
ESPNDeportes, select live and replay games each round. The deal also
features an extensive package of Friendly matches in 2008 and 2009
showcasing South American teams.

DIRECTV(R) and DISH Network(R) satellite TV service have obtained the
satellite residential and commercial pay-per-view rights while iN
Demand Networks has obtained the cable residential and commercial
pay-per-view rights.

The tournament continues in June 2008 with 70 games scheduled to be
played over 14 rounds (five games per round) through November 2009 and
features the 10 South American Federations, who have won more World
Cup's in the past 13 tournaments than any other continent and
includes such world powerhouses -- Brazil and Argentina. JumpTV will
offer all 70 games, while iN Demand Networks, DIRECTV(R) and DISH
Network(R) will offer 56 with ESPNDeportes broadcasting 14.

Pricing for the pay-per-view packages will be determined by each
provider at a later date.

About SCP Worldwide

Based in New York City, SCP Worldwide is a sports, media and
entertainment company with worldwide assets that is owned and operated
by David W. Checketts and his partners, Mike McCarthy, Ken Munoz,
Chris Bevilacqua, Dean Howes and Alan Pace. Together they form an
experienced management team with a proven track record in the sports,
entertainment, media and financial fields with a combined impressive
resume which includes Madison Square Garden and its cable networks
MSG, FSN New York, the first-ever college sports network, CSTV, the
first-ever college conference network, the MTN and financial stalwart
Lehman Brothers.

SCP Worldwide's growing cadre of properties include: the National
Hockey League's St. Louis Blues, Scottrade Center and Kiel Opera House
in St. Louis, Missouri; Major League Soccer's Real Salt Lake and
Sports Radio KALL 700 AM in Salt Lake City, Utah; a controlling
interest in New York City based Running Subway, a live entertainment
company which is once again producing "Dr. Seuss' How The Grinch
Stole Christmas! The Musical" on Broadway this past Holiday Season;
and heralded television and broadband production company,
Tupelo-Honey Productions. In addition, SCP Worldwide has a long-term
marketing partnership with world renowned soccer club Real Madrid.

SCP Worldwide is also constructing a soccer-specific stadium with
related entertainment elements in Sandy, Utah.

About JumpTV

JumpTV is a leading distributor of live sports and international
television over the Internet. With more than 300 television channels
from 75+ countries and more than 175 partnerships with sports teams
and leagues, JumpTV delivers full-screen sports, news and
entertainment content on a real-time basis from all corners of the
globe to computers and IP-enabled devices. For more information,
visit www.jumptv.com and www.collegesportsdirect.com.

-SCP Worldwide-

Contact:
Eric Gelfand
SCP Worldwide
212-490-1414


                      This information is provided by RNS
            The company news service from the London Stock Exchange

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