Inspired's FOBTs Out-Perform the Market

LONDON, September 22, 2010 /PRNewswire/ -- Inspired Gaming Group (Inspired), the Server-Based Gaming (SBG) specialist recently acquired and refinanced by leading London private equity firm Vitruvian Partners, today reports that its customers are showing the most growth and highest incomes of all UK bookmarkers.

Recent financial results from two of the leading UK bookmakers, William Hill and Paddy Power, both named Inspired's 'Storm' cabinet as a key driver for growth. At William Hill, gaming machines gross win was up by 11% and Paddy Power saw FOBT revenues increase by 14%.

"We have proven that our Open Server-Based Gaming(TM) approach, which supports the widest range of top content from Inspired and third-party developers, increases machine revenue across all gambling markets, but it is great to see such solid results within the UK betting industry - for both major players and the independent bookmakers which have recently seen 12-15% growth," says Martin Lucas, MD of Inspired's LBO division.

"The UK betting industry is pretty crowded and Inspired is proud to have the most compelling and competitive offer. The recent financial results show the impact that the right gaming technology can have on the bottom line. It's not just our HD Gaming(TM) cabinet or the wide range of content that has such a big effect on machine income; Inspired's analytics and revenue management teams have been working closely with our customers to analyse and segment play across the estate, creating menus and stakes that best suit the customer at any given time. This intelligence is what our competitors lack."

The Inspired team will be at the forthcoming BOS tradeshow on 7th October in Wolverhampton and will be launching a highly competitive pricing structure for new independent customers, across Inspired's comprehensive range of cabinets.

    
    For sales please contact:
    Lee Newman at Inspired
    Tel: [phone]
    E: [e-mail]

About Inspired Gaming Group Inspired Gaming Group is the leading supplier worldwide of Server-Based Gaming (SBG) solutions for a range of gaming markets, including casino, bingo and sports betting. Inspired was recently acquired and refinanced by leading London private equity firm Vitruvian Partners and is focused on growing its international footprint. Key customers include major gaming companies such as Sisal, Codere, William Hill, Ladbrokes, Betfred, Gala Coral Group and Bet365.

http://www.inspiredgaminggroup.com

http://www.vitruvianpartners.com

    
    For further information please contact:
    Simon Matthews
    Speed
    [e-mail]

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