Trading Statement

RNS Number:3837I
In Cup Plus PLC
23 November 2007

23 November 2007

                                In Cup Plus plc

                                 Trading Update



In Cup Plus plc ("In Cup" or the "Company") announces an update on its trading
position for the current year.

Since the completion of the recent placing on 26 October 2007, the Company has
continued to receive a strong level of interest in its machines, however, a
number of contracts expected to result in installations during this financial
year remain unsigned. Although the Board remains confident that these contracts
will be signed in the next few months, as a consequence of this delay the Board
now believes that installations for the year ended 31 December 2007 will be
significantly lower than previously announced.

Despite this significant reduction and as a result of tight cost management, the
Board anticipates that the loss before tax for the current financial year will
remain in line with previous guidance.

As a result of these delays the Board has reviewed in detail the 2008 forecast
installation and loss figures contained in the shareholder circular dated 3
October 2007 (the "Circular") and believes it will still meet these targets (the
2008 installations figure includes those delayed installations in 2007 referred
to above). The Board continues to believe that the Company's business model is
robust and will prove successful demonstrated by the continuing month on month
growth in ingredient revenues.



Enquiries:

In Cup Plus
Martin Colenutt / Barry Marks                                0870 746 1888

Deloitte Corporate Finance - Nominated Adviser
Jonathan Hinton / James Lewis                                020 7936 3000

IAF Securities Limited - Broker
David Coffman                                                020 7747 7400


The directors of In Cup accept responsibility for the information contained in
this announcement. To the best of the knowledge and belief of the directors of
In Cup (who have taken all reasonable care to ensure that such is the case) the
information contained in this announcement is in accordance with the facts and
does not omit anything likely to affect the import of such information.




                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

TSTOKNKNDBDDFDB