Hardy Amies Share Discussion Threads

[abhai] 18/1/2005 19:17

novice3

Just read your note ... will post some details tomorrow pm. Have a meeting with my broker in the morning who has promised me some concrete details .. he's the one who strongly recommended this one ... so let's wait & see!

A

[novice3] 18/1/2005 17:55

any ideas when the new announcments, regarding fragrance line and womens wear range are to be released?
please help.......novice needing advice!!

[nat007] 17/1/2005 16:09

Looks like the price has held up. The interesting thing
here is that there are aound 90m shares in issue, 35m in
management (or long term holders) hands and 45m in the hands of people who bought in the
latest issue (and qualified for EIS which they would lose
if they sold at this price)... Selling at a higher
price would make sense becuase the EIS tax advantage could
be absorbed...

Basically what I am saying is there appears to be a fairly thin amount of
shares out there... any good news could see it move quickly..

DYOR.. and good luck to all holders.....

[maty boy] 13/1/2005 16:22

Very!!!!!!!!!!!

[nat007] 13/1/2005 14:09

The fundemental position with Hardy amies is that they have
now sorted out previous management mistakes. Basically, previous
mangement were a little less than successful in concentrating
on the core values of the brand. i.e licensing deals.

The new CEO, Tim maltin, came in in 2002 and has reduced the losses
to only 300K. He signed a large deal with Aussino that injected
1.6m into the company and opened doors to China where Aussino
have over 300 stores.

He also announced a deal Stuncroft Brands who sell over 300,000
suits into the UK at the mo. They are goingto make HA suits
and supply the high street stores so you may see HA in Harvey Nicks
etc soon (as was outlined in a huge article in The Telegraph).

From OFEX:

"Hardy Amies plc

Announcement of Major Menswear Deal

Hardy Amies plc has concluded a major new menswear licensing deal with Stuncroft
Brands Ltd.

The deal, which includes minimum royalties of up to GBP750,000 for the first
three years guaranteed by the holding company Stuncroft Ltd, will mean Hardy
Amies men's suits, recently only available from 14 Savile Row, will return to
the UK high street for Autumn/Winter 05/06. The deal also includes Northern
Europe and North America.

The business suits, including shirts and ties, will be available in the major
department and top independent stores throughout the UK from as early as June
2005.

Timothy Maltin, Chairman and Chief Executive of Hardy Amies plc, said: "This is
the most significant Hardy Amies licensing deal since Sir Hardy began working
with Hepworths in 1959. We are delighted to be working with Stuncroft who
already supply 300,000 suits per year into the UK market at all price levels and
are well positioned for rapid expansion into Northern Europe and North America."

Peter Lucas, Non-Executive Chairman of Stuncroft Brands, said: "We are delighted to be working with this famous British brand. As well as strong
brand-recognition in the UK, we believe there is a solid foundation for
re-introducing Hardy Amies into Canada and the USA".

A recent placing of shares raised 2.6m (oversubscribed by 600K) which reduced the debt to 0 and put money in the bank.

Basically, the company has costs of 750K per annum and guaranteed (yes the G word... these are minimum guaranteed payments for using the HA name) of 1M for at least the next three years.

HA are looking at several other brand deals.

If you are looking at a similar company look at MPH... similar shares
in issue.. similar business..,.new CEO in 2002.. turned it around shares went from 4p to over 30p.

The difference is that HA own the brand whereas MPH license theirs..

Nice one to tuck away, but do your own research and bear in mind that these companies are risky.

[abhai] 13/1/2005 13:29

DonTrader

I've recently invested in this co via their new issue ... my broker indicated that as this is now on the AIM ... a lot of institutions will/are showing interest. They have also secured a lot of outlets in China & I understad they are getting a retainer fee for this - and they are about to/have alreay launched some new fragrances. Looks quite positive (IMHO) but please DYOR too! Will post more as I get more info!

A

[dontrader] 13/1/2005 12:31

Well here we are. Hardy Amies comes to Aim.

When I came here I was very interested to see that 2 people have recommended this Stock as a buy, however no discussion so no reason why they are recommending.

I have held since 2001 when they were Luxury Brands Group and can't really say that the expreience has been entirely pleasant. Bought initially at 36.5p so at today's price I am carrying a huge loss.

Why keep for all this time? Well the holding is quite small and I am averse to selling loss making holdings. Stupid, yes I know but there is always a chance that a profit can be made.However, I dont think in thas case that I can/will make a profit, but maybe I can recoup some losses.

Reasons for recommendations will be greatfully read.

Regards,

Don