First Day of Trading (9925W)

TIDMLEAL

RNS Number : 9925W

Lead All Investments Limited

08 February 2012

LEAD ALL INVESTMENTS LIMITED

("LEAL" or the "Company")

FIRST DAY OF TRADING

PLACING by ZAI CORPORATE FINANCE OF GBP 3 MILLION AND ADMISSION TO AIM

8 February 2012

The Directors of LEAL are pleased to announce that the ordinary shares of the Company (the "Ordinary Shares") have today commenced trading on AIM. The Ordinary Shares will trade under the ticker LEAL and the Company's ISIN is KYG540891002.

LEAL is a new company incorporated under the laws of the Cayman Islands. The Company has been established for the purpose of identifying and acquiring or investing in, and disposing of investments in businesses focusing on the use of multiple distribution strategies for the distribution of their goods and services. The Directors will focus on businesses using e-commerce, online shopping, direct selling and other related IT methods, to achieve growth and create shareholder value. The Directors believe there is good potential for growth amongst Multi-level Marketing ("MLM") companies worldwide, and especially in the Asia Pacific region. The Company will primarily target companies operating in markets and sectors that the Directors believe have strong growth potential and in companies that have the potential to become multinational businesses.

On Admission, the Company will have no trading business, giving the Directors a platform from which to carry out detailed examinations of potential acquisition or investment targets. The Directors current intention is to make up to five investments within the first 18 months from Admission. The actual number and the size of each investment are likely to vary dependent upon the nature of each opportunity. The Directors may use the Company's quoted equity as a currency to increase the size of its investment in target companies.

The Investment Case

The Directors believe that market conditions over recent years have proven difficult for certain businesses operating in the MLM Sector and that an opportunity now exists for acquiring and/or investing in such businesses so that their growth potential can be realised for the benefit of Shareholders.

The Directors believe that recent volatility in the worldwide general economic markets and the MLM sector has created a number of investment and acquisition opportunities. A number of MLM businesses may be short of capital yet have potentially highly valuable assets and operations. In addition, an increasing proportion of venture capital firms are shifting their focus to later-stage companies and follow-on investments in existing portfolio companies which is therefore exacerbating the lack of capital available for early stage MLM companies. The Directors believe they can take advantage of such opportunities and invest in companies with attractive valuation multiples. In the future, the Directors believe they can create value by sourcing further funds and experienced personnel thereby positioning the Company to take further advantage of demand in the MLM Sector.

The Investment Policy

The Company's objective is to generate an attractive rate of return for Shareholders, predominantly through capital appreciation, by taking advantage of opportunities to invest in businesses focusing on the use of MLM strategies.

The Company aims to provide equity and equity-related investment capital, such as convertible loans, to companies which are seeking capital for growth and development, consolidation or acquisition, or as a pre-IPO round of financing.

In addition, the Company may also invest in companies which have securities listed on a stock exchange or over-the-counter market. These investments may be made in combination with additional debt or equity-related financing and, in appropriate circumstances, in collaboration with other financial and/or strategic investors.

The Company intends to focus on the Asia Pacific region. It will however consider any geographical area, to the extent that the investment fits within the Investing Policy.

The Company will not be subject to any borrowing or leveraging limits.

The Company has placed 30,000,000 shares at GBP0.10 to raise GBP30 million of new capital. On Admission, the Company will have 30,000,002 Ordinary Shares in issue and a market capitalization of approximately GBP3 million at the Placing Price.

ZAI Corporate Finance has been appointed as Nominated Adviser and Broker to the Company.

A copy of the admission document and relevant information provided under AIM Rule 26 is available from the Company's website at http://leadallinv.com/

For further information contact:

 
LEAD ALL INVESTMENTS LIMITED 
 Mr. Ahmad Nasri Bin Abdul Rahim        [e-mail] 
 http://leadallinv.com/ 
ZAI Corporate Finance Ltd 
 NOMAD and Broker 
 Ray Zimmerman/John Treacy /Wei Wang    [phone] 
 

Board of Directors

Ahmad Nasri Bin Abdul Rahim, Executive Director, aged 44

Ahmad Nasri is the principal Executive Director of the Company. He is responsible for the execution of the Company's business plan and managing the Company on a day to day basis.

Mr. Nasri has significant experience in the MLM industry as well as many of its component industries. He has written original programming codes for various MLM applications and built and developed MLM marketing plans for MLM companies.

Nasri has significant experience with web-based businesses and web-based marketing programmes.

He currently serves on the Board of several Malaysian companies including Guan Fang International Marketing (M) Sdn. Bhd. a company which has developed and is currently deploying traditional and web-based MLM marketing strategies. Mr. Nasri also maintains a consulting practice - Amad Associates - which designs, develops and programs websites and online business strategies for various companies.

Nasri's experience and skills include:

   i.    obtaining regulatory approval for products to be sold using MLM methods from the MDTCC; 

ii. obtaining approvals for products to be sold by various clients from the Ministry of Health of Malaysia;

   iii.   the licensing and renewal of MLMlicences, and the handling of follow-on issues with MDTCC; 

iv. obtaining licences and product approvals from relevant authorities in other Asian markets such as in Japan and Thailand;

v. liaising with top distributors in the country and overseas on commissions/bonuses, commission calculations, products, and promotion issues;

   vi.   the preparation of company reports for the MDTCC; 

vii. managing and overseeing computer, information technology and online business systems for companies;

viii. responsibility for the licensing and approvals of relevant authorities locally and overseas;

ix. overseeing the development of GFI2U's MLM business from 0 distributors in July 2009 to 45,516 distributors in October 2011;

x. overseeing GFI2U's MLM market growth into Thailand, Indonesia, and Japan, with considerable success in Japan; and

   xi.   the general management of GFI2U's MLM operations. 

Prior to his involvement with the MLM market, and the evolution of web-based marketing generally, Nasri held a series of positions as an advertising and marketing executive in more traditional marketing and print advertising companies.

He is also an experienced computer programmer, with proficiencies in most major computer programming languages. His hands-on experience in internet marketing also extends to the development and integration of on-line payment solutions.

Richard Berry, Independent Non-Executive Director, aged 76

Richard Berry is a Chartered Engineer with a wide management experience in manufacturing and marketing. For 16 years, Mr. Berry was a Main Board director of Kleeneze Holdings PLC and CEO of its principal subsidiary Kleeneze Ltd - the UK's oldest and now second largest direct selling business, which he converted to become the first in the UK to beorganised on MLM principles. He is an acknowledged expert on direct selling and author of the first European management text book on multilevel marketing.

During his time with Kleeneze, Richard Berry formed direct selling subsidiaries in France and Malaysia and was chairman of Kleeneze Rotork- a joint venture business with Rotork PLC, that successfully pioneered, through direct selling, the consumer market for James Dyson's bag-less vacuum cleaner. He also created College Laboratories - a house wares business that became a UK market leader for draught excluders and which was later sold, at a substantial profit, to Duraflex, whose parent company is RTZ and the owner of its main European competitor.

Mr. Berry is a former Chairman and Director of the UK Direct Selling Association and former Chairman of the Federation of Direct Selling Associations in Brussels. He has also very recently served on the Operating Group of World Federation of DSAs in Washington. Richard Berry is a Fellow of the UK's Chartered Institute of Marketing.

Brian Rowbotham, Independent Non-Executive Director, aged 60

After graduating from London University, Brian Rowbotham qualified as a chartered accountant with Touche Ross. His early career in the City included roles at Save & Prosper and F&C Management where he became a director. In 1997 he joined Teather & Greenwood Plc where, as partner and then finance director, he oversaw the development of the business, its flotation on AIM, and its subsequent move to the Official List. He left in 2001 to establish a consultancy specialising in turnarounds and start ups where he became an adviser to, and later finance director of, Hichens, Harrison & Co Plc which was floated on AIM in May 2005. After a period of successful growth the company was acquired by Religare Enterprises, an Indian financial services company in May 2008. Brian is a non-executive director of Prospects Services Ltd (a training, education and careers guidance provider). He is also Director and Chief Operating Officer of Sloane Corporate Finance, a London based advisory business and Founder Director of Latin Bio Plc,

a food production and green energy start up business based on soya beans. He is a Fellow of the Institute of Chartered Accountants in England and Wales.

This information is provided by RNS

The company news service from the London Stock Exchange

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