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GMC Global Market

50.00
0.00 (0.00%)
Last Updated: 01:00:00
Delayed by 15 minutes
Share Name Share Symbol Market Type Share ISIN Share Description
Global Market LSE:GMC London Ordinary Share KYG3927E1145 ORD USD0.0002 (DI)
  Price Change % Change Share Price Bid Price Offer Price High Price Low Price Open Price Shares Traded Last Trade
  0.00 0.00% 50.00 0.00 01:00:00
Industry Sector Turnover Profit EPS - Basic PE Ratio Market Cap
0 0 N/A 0

Search Syndication Deal with Gambling.co.uk Network

25/04/2006 8:00am

UK Regulatory


    Gaming Corporation PLC

Gaming Corporation's proprietary search engine Gambling.com
(http://www.gambling.com) today announces the launch of its first major Search
Syndication contract with the Gambling.co.uk network. The Gambling.co.uk network
is a leading Gambling portal operator and is the owner and operator of a number
of top tier portals including Gambling.co.uk, Poker.co.uk, Casinos.co.uk,
lotto.co.uk and Vegas.co.uk.

Under the terms of the contract Gambling.com's search functionality will be
integrated into the look, feel and navigation of the Gambling.co.uk network web
sites on a revenue sharing basis. The Gambling.co.uk network currently generates
over 500,000 targeted unique monthly visitors.

Gambling.com's Integrated Search enables Gambling portals to incorporate
Gambling.com's pay per click search functionality into its website. The
provision of search functionality will allow portal operators to retain visitors
longer and so provides portal operators with the opportunity to generate
additional revenues. The syndicated search function will enable consumers to
seamlessly search from within the network partners branded environment because
both the Gambling.com search box and the results are provided directly on the
partner's site.

Gambling.com has created an online search engine that introduces consumers and
advertisers. Advertisers bid on search terms which are relevant to their sites
and pay only for consumers who click on their listings after searching targeted
keywords on which the advertisers have bid. As a result, advertisers pay for
self-qualified leads rather than exposures to potential consumers, as with
impression-based advertising, leading to a higher average revenue per visitor.

Gambling.com's Search Syndication Network builds on the highly successful
affiliate Programmes operated by Overture and Miva.

Commenting on the first major Search Syndication deal Justin Drummond, Chief
Executive of Gaming Corporation plc, said,

"This is a major step in establishing the Gambling.com Search Syndication
network. The Gambling.co.uk network generates a large volume of targeted
Gambling traffic and this will significantly increase the number of searches
conducted via Gaming Corp's proprietary search engine.

The integration of our search technology transforms each network partner site
into a stronger and more profitable destination. Our fully integrated Syndicated
Search offering provides Gambling Portal Websites with a means of adding greater
content depth and new sources of traffic and revenue to their site and I am
confident that we will secure further contracts with other portal operators."

About Gambling.com

Gambling.com has created and operates an online search engine that introduces
consumers and advertisers. Consumers conduct keyword searches using the
Gambling.com search service at its Web site and at network partner sites across
the Internet. Advertisers bid in an ongoing auction for priority placement in
the keyword search results with the highest bidder's site appearing first in the
results in a similar way to Overture or Miva. Each advertiser pays Gambling.com
the amount of its bid whenever a consumer clicks on an advertiser's listing in
the search results. Since an advertiser only pays Gambling.com for those
consumers who actively indicate their interest by clicking on the advertiser's
Web site listing, Gambling.com provides advertisers with a cost-effective way to
target potential consumers.

Justin Drummond, Gaming Corp, 020 7618 9000
Trevor Phillips, Holborn PR, 020 7929 5599

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