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Share Name | Share Symbol | Market | Type | Share ISIN | Share Description |
---|---|---|---|---|---|
Enter Rights. | LSE:ERT | London | Ordinary Share | GB0008138884 | ORD 5P |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
---|---|---|---|---|---|---|---|---|---|---|
0.00 | 0.00% | 0.08 | 0.00 | 01:00:00 |
Industry Sector | Turnover | Profit | EPS - Basic | PE Ratio | Market Cap |
---|---|---|---|---|---|
0 | 0 | N/A | 0 |
RNS Number:1063T Entertainment Rights PLC 26 October 2000 ENTERTAINMENT RIGHTS PLC Entertainment Rights Plc signs major licensing deal with Hasbro Entertainment Rights Plc, the global intellectual property rights group has agreed a master merchandising agreement with Hasbro Ltd. The three-year deal will give Hasbro the worldwide rights (excluding the US and Japan) to produce a range of merchandise based on one of the UK's favourite characters, Basil Brush. In 1999 worldwide licensing revenues reached $143.5 billion (source Screen Digest July 1999, The Business of Children's TV). Included in the deal is an extensive range of products such as plush toys, hand puppets, backpacks, fashion, games and puzzles. The deal is the first major signing for the Entertainment Rights newly expanded licensing division which was launched at the Brand & Licensing Show in London. Entertainment Rights Licensing is headed by Trudi Hayward, who recently joined the group from a Senior position at Copyright Promotions Group Plc. The Hasbro deal is part of an on-going strategy to re-launch Basil Brush around the world. Entertainment Rights recently announced plans to develop a television sitcom starring Basil and has also recently signed deals with Panasonic and Superdrug for use of Basil's image in advertising campaigns. Mike Heap, Chief Executive Entertainment Rights Plc said: 'We are thrilled that Hasbro shares our vision for Basil's worldwide potential. This agreement is a significant step forward in Entertainment Rights strategic vision to establish Basil as a global character. Character licensing is expected to be a significant contribution to the group's annual revenues by 2002, Basil Brush will be a major contributor to this'. Enquiries: Entertainment Rights Tel: 020 7243 4499 Mike Heap / Paul Ashworth College Hill Tel: 020 7457 2020 Richard Pearson
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