Product Launch

RNS Number:8455A
Ericsson(L.M.)(Telefonaktiebolaget)
21 March 2001


Ericsson introduces the T39, a GPRS phone with built-in Bluetooth
wireless technology

Today,  Ericsson presented the T39, a small and attractive  triple  band
mobile  phone. It has GPRS for fast data transfer, Bluetoothtm  wireless
technology   and   advanced   Personal  Information   Management   (PIM)
applications  with  calendar,  contacts,  tasks  and  a  host  of  other
innovative features.

The  Ericsson T39 will be available on all GSM-markets in second quarter
2001.  The  T39  can  be used on GSM 900/1800/1900 networks  in  Europe,
Asia/Pacific  and  the  Americas - everywhere in  the  world  where  GSM
frequency is prevalent.

The  T39 supports General Packet Radio Services (GPRS) and is one of the
first  mobile  phones  to  offer the fastest available  mobile  Internet
connection.  Using the T39 built-in modem, users can enjoy  'always  on'
connectivity to the Mobile Internet, with instantaneous delivery  of  e-
mail,  high-speed  Internet access and efficient mobile  connections  to
corporate LANs.

Ericsson  is  answering a growing market demand for mobile  phones  that
support GPRS. To date, Ericsson has more commercial agreements (65)  and
more  subscribers  in GPRS customers' networks (154  million)  than  any
other supplier. Ericsson plans to have GPRS in all its mobile phones  by
2002.

With built-in Bluetooth wireless technology, the T39 communicates with a
Bluetooth Headset, laptop, PDA or other device via a radio link  instead
of  a cable. It is the future standard for wireless connectivity between
devices   and   has  been  adopted  by  all  the  major   computer   and
telecommunications  companies. The breakthrough technology  of  the  T39
gives  it  very  strong performance with regards to stand-by  and  talk-
times.  The  T39 has a standby time of up to 300 hours (12 days)  and  a
talk time of up to 11 hours.

The  T39 supports High Speed Data (HSCSD) a technology designed to bring
the  Internet  to  your T39 several times faster  than  a  standard  GSM
connection.  Its  emergence along with GPRS means that  mobile  Internet
behavior  and  usage patterns will change as large-file transfer  become
possible with a mobile phone.

PIM  applications are exciting features built into the T39. They  enable
you  to  organize your contacts, calendar and tasks in a systematic  way
similar  to  that commonly used in computers. The advanced T39  calendar
lets  you  store detailed information about appointments, attendees  and
tasks.  The  PIM  applications can be effectively  synchronized  with  a
computer, laptop or PDA using the multi-connectivity options of T39.

The  T39  has a WAP 1.2.1 browser giving you fast and secure  access  to
thousands  of  informative and interactive Internet-based  services.  As
well  as using it to surf the growing number of WAP sites, you can  also
use  it as a high-speed modem to connect your laptop or PDA to the  web.
When  you  need  to send an e-mail, surf the web or access  the  company
intranet  to  retrieve important files, just connect  the  T39  to  your
laptop  or PDA using Bluetooth wireless technology, infrared or a  cable
and  you  have  on-the-spot data transfer as fast  as  any  commercially
available  modem. The list of what can be done with the T39  is  growing
every  day  as  more  WAP applications are developed and  new  Bluetooth
products arrive on the market.

To view the new Ericsson T39, please visit:
http://www.ericsson.com/press/phli_pcoph.shtml

Ericsson is the leading communications supplier, combining innovation in
mobility  and  Internet  in creating the new  era  of  mobile  Internet.
Ericsson  provides total solutions covering everything from systems  and
applications to mobile phones and other communications tools. With  more
than   100,000   employees   in  140  countries,   Ericsson   simplifies
communications for customers all over the world.

Read more at http://www.ericsson.com/press

FOR FURTHER INFORMATION, PLEASE CONTACT

Peter Bodor, Public Relations Manager
Ericsson Mobile Communications
Phone: [phone], E-mail: [e-mail]

Bluetooth is a trademark owned by Telefonaktiebolaget LM Ericsson,
Sweden.