Wal-Mart Partnership

RNS Number:5989F
EBT Mobile China PLC
12 October 2007



For immediate release                                            12 October 2007

                              EBT Mobile China plc
                        ("EBT Mobile" or the "Company")
                                        
                Wal-Mart partnership and National Holiday Sales
                                        

EBT Mobile China plc, a leading China-based retailer of mobile phone products 
and services, is pleased to announce details of an expansion agreement with 
Wal-Mart and its sales for the recent National Holiday week.

EBT Mobile announces it has signed an exclusive agreement with Wal-Mart China, 
the Chinese subsidiary of the leading global retailer, to be the only mobile 
retailer to operate inside Wal-Mart's stores in 8 provinces in China.  At least 
20 stores are expected to be opened under the agreement before the end of 2007. 
This expansion will enhance EBT Mobile's position in these  cities and regions
and represents significant progress in EBT's strategy of  'Win With Winners'.

Overall sales during the holiday period were 45% ahead of those for the same 
period in 2006.  EBT Mobile had 248 stores operating during the 2007 National 
Holiday period, compared to 158 stores during the 2006 period, which contributed
to the overall growth in sales. Same store sales were down by approximately 14% 
against the comparable period in 2006. However, same store sales were negatively
affected by the typhoon which hit Shanghai area on the last day of the holiday
period, materially impacting that day's trading.

In combination with growing the business via its aggressive store roll-out plan,
management continues to focus on maintaining and improving margins rather than 
cutting prices to drive volume. In the second half to date management has been
successful in improving its gross margin compared with performance in the first
half.  Trading during this National Holiday week in particular demonstrated a 
notable year on year improvement. As a result management reiterates its
confidence in meeting market expectations for the full year.

Zhang Ge, CEO, said, "The cooperation with Wal-Mart adds another important 
partner to EBT's portfolio of trading relationships.  We are delighted to have 
the opportunity of working with the top 4 retailers (Wal-
Mart/Carrefour/Tesco/Metro)  in China and hope to create further commercial
advantages from these relationships in the future."

"The recent trading performance is in line with our expectations for the holiday
period, given the impact of the typhoon. We will continue to pursue our strategy
of maintaining margins rather than discounting in a period of traditionally
intense competition, and continue to drive both sales revenue and margin in the
operation."


For more information contact:

Terry Garrett/ Stephanie Badjonat/ John Moriarty
Weber Shandwick Financial                                          020 7067 0700

Aubrey Powell/ Giles Stewart                                       020 7459 3600
Panmure Gordon (Broking) Limited




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