More Sales for Dori Media Group and Cellcom's “uMan” Format: Brazil, Portugal, Angola and Mozambique

Dori Media Group (“DMG” or “the Company”), the international media company active in the field of television and New Media, with a focus on production, distribution, broadcasting and merchandising of Drama and Telenovela, announces that it signed a contract with Ongoing Group and CTN to produce “uMan”, its interactive cross platform reality format. CTN, a production division of Ongoing Group, will produce the format for the Portuguese speaking territories: Brazil, Portugal, Angola and Mozambique. Including recent sales in Europe, the "uMan" format has now been sold to a total of 13 countries since its debut in July 2009.

"uMan" was nominated as the Best Mobile TV or Video Service at the prestigious GSM Awards 2010. It also won 3 Accolade Awards in 2009: the Award of Excellence for reality programming, the Award of Merit for creativity / originality and the Award of Merit for viewer impact and entertainment value.

Nadav Palti, President & CEO of Dori Media Group commented: "We are delighted with the signing of this important contract with Ongoing Group at MipTV 2010. The deal underlines the continuing success and momentum "uMan” has recently been gathering. CTN’s expertise in the identification, creation and development of multi-platform content, combined with the uniqueness and innovation of the “uMan” format, the Portuguese “uMan” is sure to attract a wide range of audiences in Brazil, Portugal, Angola and Mozambique.”

Nuno Vasconcellos, President & CEO of Ongoing Group commented: "This deal is the first TV contract of its kind that has been made entirely for the Global Portuguese speaking population. The deal is also an important step towards the fulfillment of Ongoing Group’s objective of becoming a distinctive player in the production and distribution of quality news and entertainment in Portuguese. To reach this goal, CTN – an Ongoing Group company specialized in multi platform content, has teamed up with José Eduardo Moniz and Fernando Maia Cerqueira who have a great deal of experience in the television business.”

“Our purchase of the ‘uMan’ format demonstrates the strategic focus of Ongoing Group in bringing together the potential of telecommunications, media and technology (TMT), unleashing a new world of creativity in new services and new capabilities”, he added.

Adi Cohen, VP Marketing of Cellcom, the leading cellular operator in Israel, added: "We are very pleased with the continuing global interest in “uMan”. More and more content is being made available on cellular devices and on-line, reflecting a general trend among younger viewers in particular to switch to more flexible means of viewing content. We are delighted to be partnered with Dori Media to bring innovative content such as “uMan” to consumers around the world."

About “uMan”

“uMan” (locally named in Israel as “Megudalim”) was launched in July 2009, broadcasting 24 hours a day, 7 days a week. “uMan” is a unique and innovative 24/7 cross-platform control game, based on an idea developed by Dori New Media and produced by Dori Media Darset with Cellcom, for cell phones, internet and TV. Eight contestants enter a "Lab" for 21 days during which their every move is controlled by viewers and they have to score life-points to win. The viewers' control is constant and relates to how they live, what they eat, what they wear and who they sleep with. “uMan” has become an instant success in Israel, where more than 7 million viewer votes have been cast on-line in 21 days. During this period, 700,000 unique users (out of a total population of 7 million) have visited the site, many of whom visited more than once a day and spent 12 minutes on the average in the site. The game was aired live 24 hours a day, 7 days a week.

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For further information on Dori Media Group, please visit our website on www.dorimedia.com or contact:

Dori Media Group is an international media group that produces, distributes and broadcasts telenovelas. The group owns approximately 5,000 television hours that it sells to a wide variety of audiences in more than 70 countries. In Israel, Dori Media is the owner of Dori Media Paran and Dori Media Darset, which produce daily series and telenovelas for the Israeli market. It also owns and operates two telenovela channels, Viva and Viva Platinum. In the Israeli market, Dori Media also packages, produces and operates all of the movie channels on HOT cable television and the series channel on HOT Extra. In Indonesia, the company operates the Televiva Vision 2 channel that is devoted to telenovelas and Baby TV Vision 3 for toddlers. The Dori Media Group in controlled by Mapal Communications Ltd. one of the largest media companies in the Israel. The group is traded on the London Stock Exchange where its symbol is DMG. For more information on Dori Media, visit our corporate website at http://www.dorimedia.com/.