Dori Media Group Dori Media's Second Season of "Split" Purchased by Turner Broadcasting Systems for Boomerang in Latin America

 
TIDMDMG 
 
 

DORI MEDIA'S SECOND SEASON OF "SPLIT" PURCHASED BY TURNER BROADCASTING SYSTEMS FOR BOOMERANG IN LATIN AMERICA

Sale of the second season of "Split" follows the ratings success of season one whose ratings outperformed Boomerang's Prime Time Monday to Friday average among 12-17 year-old females in Mexico, Argentina and Brazil

Tel-Aviv, Israel - December 13, 2010 - Dori Media Group Ltd. ("DMG" or the "Company"), the international media company active in the field of television and new media, with a focus on production, distribution, broadcasting and merchandising of Drama and Telenovela, announces that the second series of "Split" has been sold to Turner Broadcasting System Latin America Inc. for its Boomerang channel in Latin America and Caribbean territories. Under the terms of the deal Boomerang will have the right to broadcast 45 episodes of 30 minutes in length to territories which include Brazil, Chile, Argentina, Colombia, Mexico and Uruguay. Turner Broadcasting System, Inc. (TBS, Inc.), a Time Warner company, creates and programs branded news, entertainment, animation and young adult media on multiple platforms around the world.

"Split", a teen daily drama that revolves around the lives of humans and vampires, has already been sold to over 60 countries worldwide in only 1 year. TBS, Inc. have committed to a second season following the ratings success of season 1, which was aired in Argentina, Brazil and Mexico between June and August 2010. During that period, "Split" achieved the following ratings:

 
Boomerang        Argentina       Brazil              Mexico 
Audience 
12-17 year-old   Top 10 most     Top 5 most watched  Top 3 most watched 
females (*)      watched         programme           programme 
                 programme 
9-10pm Prime     Outperformed    Outperformed prime  Outperformed prime 
Time Monday      Prime           time Monday         time Monday 
to Friday        Time Monday     to Friday avg.      to Friday avg. 
average          to Friday avg.  by over 35%         by over 210% 
among 12-17      by over 220% 
year-old 
females (**) 
 
 

(*) Source: IBOPE Mexico/Argentina/Brazil. Boomerang Program Ranker from June until August 2010./ Filtered by programs with 10 or more airings.

(**) Source: IBOPE Mexico/Argentina/Brazil. Boomerang average ratings from Thursdays 9pm-10pm vs Boomerang's Prime Time 7.30pm-12am Monday to Friday average ratings/ From June until August 2010/Cable Girls 12-17 years old.

The 2nd season of "Split" was produced by Dori Media Darset for Hot and Noga Communications (which operates the Israeli Children Channel) following the success of the first season in Israel. "Split" was created by Shira Alon and Ilan Rosenfeld. The show was originally produced exclusively for Israeli cable platform HOT's VOD service which has approximately 1 million Israeli household subscribers. Since its launch, "Split" episodes on HOT VOD generated a total of around 10,000,000 viewings and approximately 90% of viewers watched all available episodes, reaching a record loyalty level. Following this, the first season "Split" was aired on Israel's leading channel for children and teenage audiences, "The Children Channel". The Channel's young viewers voted "Split" as their favorite programme at the 2009 Children Channel Awards".

Nadav Palti, president & CEO of Dori Media Group commented: "We are delighted to announce the sale of the second series of 'Split' to Turner Broadcasting Inc. The first season of 'Split' achieved terrific ratings among Boomerang's teenage viewers in Mexico, Argentina and Brazil. The series' global success and our partnership with leading broadcasters such as Turner, demonstrate Dori Media's ability to produce high quality content with a universal appeal. The show has now been sold to over 60 countries worldwide and we expect the second season to be as, if not more, successful."

About "Split"

15-year-old Ella always felt different, but never really understood why. When she discovers that she is a part of a magical world, she is drawn into the age-old conflict between vampires and humans. Her shocking revelation will force her to choose between her love for Omer, her human friend, and Leo the vampire.

About Boomerang

Boomerang is a 24-hour American cable television channel owned by Turner Broadcasting System (a division of Time Warner) that airs MGM [pre-1986], Hanna-Barbera, Cartoon Network and Warner Bros. programs. The channel debuted on April 1, 2000.

Boomerang Latin America, a Turner Broadcasting Inc. 24-hour cable/satellite network, is the premiere destination for tweens and teens, showcasing the best in live-action series, movies, music videos, and animation. The featured series on the network include Girls in Love; Blue Water High; H2O, Just Add Water; and telenovelas like Somos Tú y yo, Atracción x4, and the mega-hit Rebelde. In addition to these series, Boomerang also has blockbuster movies including The Perfect Man, Chasing Liberty and What a Girl Wants. The BoomBox franchise has the coolest music videos from various artists like Fergie, Juanes and Shakira, and BoomBox in studio showcases live performances recorded exclusively for the network from popular bands like RBD. Boomerang is currently available in 21.3 million households throughout Latin America in Spanish, Portuguese and English.

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For further information on Dori Media Group, please visit our website on www.dorimedia.com or contact:

 
Dori Media Group Ltd.          Shared Value Limited 
Nadav Palti, CEO & President   Nicolas Duperrier/Mark Walter 
Tel: [phone]            Investor & Media relations 
[e-mail]             Tel. [phone] 
                               [e-mail] 
Daniel Stewart & Company 
Paul Shackleton/Oliver Rigby 
Tel. [phone] 
 
 

Dori Media Group is an international group of media companies, located in Israel, Switzerland, Argentina, The Philippines and the US. The group produces and distributes TV and New Media content, broadcasts various TV channels and operates video-content internet sites. The group owns approximately 5,130 TV hours, more than 5,000 clips of 3 minutes on average, 120 - 9 minute webisodes and around 556 1-5 minute cellular episodes of Telenovelas and daily series that it sells to a wide variety of audiences in more than 120 countries. It owns and operates two telenovela channels, Viva and Viva Platina broadcasted on all Israeli multi-channel platforms and via the co-branded internet site offering telenovelas to Israeli surfers through Walla.com. Dori Media Contenidos produces Spanish daily dramas in Latin America. Dori Media Paran and Dori Media Darset produce top-end series as well as daily dramas for the Israeli and international markets. Dori New Media develops and produces formats specially tailored for the internet and cellular platforms, and realizes new opportunities enabled by the new technologies. Dori Media Spike packages, produces and operates the main movie channels on the Israeli cable TV platform and general entertainment channels on all Israeli TV multi-channel platforms. In Indonesia and Malaysia, the company operates the Televiva Vision 2 channel that is devoted to telenovelas and Baby TV Vision 3 for toddlers, in addition to the Ginx gamers' channel. Ginx is localized and broadcasted to Turkey as well. Novebox operates an ad-based VOD and SVOD commercial internet site targeted at the Hispanic and Latin American audience offering a variety of shows and movies. The group is traded on the London Stock Exchange where its symbol is DMG.

For more information on Dori Media, visit our corporate website at http://www.dorimedia.com/.