Performance Scheme & Contingent Issuance of Shares

    RNS Number : 0065F
  Digital Marketing Group PLC
  03 October 2008
   

    Date:                      3 October 2008
    On behalf of:          Digital Marketing Group plc ("DMG", "the Company" or "the Group")
    Embargoed until:   0700hrs


    Performance Incentive Scheme and Contingent Issuance of Shares

    Digital Marketing Group (AIM: DIGI), the digital direct marketing specialist, announces that it has put in place a performance scheme
for the key managers of its newly acquired business, Cybercom. Under the terms of the scheme Digital Marketing Group may pay up to £600,000
for the six month period  ending 31 March 2009 and up to £2.4m for the year ending 31 March 2010 subject to certain performance criteria
relating to the delivery of EBIT targets. Payments due to managers under the scheme may be satisfied by shares, cash or a combination of
both, at DMG's discretion.  

    - Ends -


    Enquiries:

 Digital Marketing Group plc            www.digitalmarketinggroup.co.uk
 Ben Langdon, Chief Executive           via Redleaf Communications 

 Redleaf Communications
 Emma Kane/Paul Dulieu/Kathryn Hurford  Tel: [phone]
                                        [e-mail]
 Cenkos Securities
 Ivonne Cantu/Julian Morse              Tel: [phone]


    Notes to Editors:

    *     Digital Marketing Group (AIM: DIGI) listed on AIM in October 2006, employs over 550 people and has a market capitalisation of over
£50m. 
    * Digital Marketing Group is a digital communications group that uses the principles of direct marketing to inform everything that it
does. Its philosophy is that "Good digital marketing is good direct marketing".
    * Digital Marketing Group is the 3rd biggest digital marketing agency in the UK (NMA Magazine Sep 2008).
    * Digital Marketing Group is not a marketing services group. It is a specialist in digital communications and underpins its expertise
with some of the best direct and data marketing people in the UK.
    * At the heart of the company is Digital Brain - a process which enables the real time integration of "digital, direct and data". This
helps create unique contact strategies for each individual based on their historical data and real time interactions regardless of channel.

    Digital Marketing Group's development strategy consists of three key elements:
    * "organic growth" - driven by the inherent growth within the acquired businesses and the application of a group business development
programme
    * "buy and build" - through the acquisition of a number of well run and profitable businesses with complementary skills in digital
direct marketing and; 
    * the creation of new businesses from within the existing talents and resources of the group.

    Digital Marketing Group has three business segments:

    1. Online Marketing and Media

    * The online marketing and media segment is the company's largest segment and employs over 250 staff in offices across the UK.
    * The segment offers clients an integrated package of online marketing and media services including PPC, SEO, Web design and build,
E-commerce, Online PR, Social Media, Online Brand Consultancy, CRM, E-CRM, Viral Marketing, Online advertising, Online media planning and
buying, Mobile marketing. These services are integrated with the other services in the group through Digital Brain.

    2. Data Services 

    * Data services and consulting  are provided by Jaywing, employing nearly 100 consultants in online and offline data and information
services.  

    3. Direct Marketing 

    * The direct marketing segment develops and executes direct marketing campaigns through voice channels as well as offline and online
media. These campaigns are based on highly targeted customer information and dynamic data management and are integrated through the use of
Digital Brain. The direct marketing segment employs nearly 200 people.

    Publication quality photographs are available via Redleaf Communications.


This information is provided by RNS
The company news service from the London Stock Exchange
 
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