Launch of DemographDMG Digital Research Agency

 

TIDMDIGI 
 
RNS Number : 1500V 
Digital Marketing Group PLC 
06 July 2009 
 

Date:          6 July 2009 
On behalf of:      Digital Marketing Group plc ("DMG", "the Group" or "the 
Company") 
Embargoed for:  0700hrs 
 
 
 
 
Digital Marketing Group plc 
Launch of DemographDMG 
  *  A research agency for the digital age 
 
 
 
Digital Marketing Group plc (AIM: DIGI), the UK's largest digital marketing 
specialist, is pleased to announce the launch of DemographDMG, a new agency 
aimed at providing digital research with a human touch. 
 
 
Alongside and in combination with more traditional offline research 
methodologies, DemographDMG will offer a wide range of digital research 
services, including: 
 
 
  *  Web usability and accessibility 
  *  Digital pre-testing and concept testing 
  *  Online qualitative and quantitative research 
  *  Online brand health benchmarking and tracking 
 
 
 
DemographDMG will operate from the Group's Sheffield office but will 
progressively establish a virtual network of digital research consultants around 
the country appropriately aligned with the Group's existing offices. 
 
 
DemographDMG launches with several live commissioned research projects 
including a web usability study for AXA Healthcare, an online brand health 
benchmarking study for Thompson & Morgan, the market leading direct seed and 
young plant business, and customer segment investigative research for Travis 
Perkins. 
 
 
Ben Langdon, CEO of Digital Marketing Group, commented: 
"We think that traditional research agencies have been rather slow to leverage 
the rich communication advantages of the internet and other digital channels. In 
turn, many brands have become overly reliant upon the behavioural data delivered 
by standard web metrics. It is often not enough to understand 'what' and 'when,' 
there is a need to go deeper and understand 'why' and 'who'. DemographDMG is 
structured to answer the 'why' and 'who' by delivering rich, deep insight for 
clients to give them competitive advantage." 
 
 
Commenting on the launch, Paul Stallard, Planning Director at DemographDMG, 
said: 
"Now more than ever, brands and businesses need to be able to demonstrate that 
they understand consumers and their customers in depth and detail. This 
knowledge is key to winning the increasingly competitive commercial battle in 
tough economic conditions. DemographDMG will inventively use digital and 
traditional research methods and blend this approach to deliver this knowledge 
to brands. DemographDMG researchers have the added advantage of working with 
digital marketing practitioners day-to-day, allowing each to build upon the 
latest learnings of the other." 
 
 
-Ends- 
Enquiries: 
 
 
+--------------------------------------------+--------------------------------------+ 
| Digital Marketing Group plc                | www.digitalmarketinggroup.co.uk      | 
+--------------------------------------------+--------------------------------------+ 
| Ben Langdon, Chief Executive               | via Redleaf Communications           | 
+--------------------------------------------+--------------------------------------+ 
|                                            |                                      | 
+--------------------------------------------+--------------------------------------+ 
| Redleaf Communications                     | [e-mail]                    | 
+--------------------------------------------+--------------------------------------+ 
| Paul Dulieu/Kathryn Hurford                | Tel: [phone]                   | 
+--------------------------------------------+--------------------------------------+ 
|                                            |                                      | 
+--------------------------------------------+--------------------------------------+ 
| Cenkos Securities                          |                                      | 
+--------------------------------------------+--------------------------------------+ 
| Ivonne Cantu/Julian Morse                  | Tel: [phone]                   | 
+--------------------------------------------+--------------------------------------+ 
 
 
Notes to Editors: 
 
 
  *  Digital Marketing Group (AIM: DIGI) listed on AIM in October 2006, employs over 
  600 people. 
 
 
 
  *  Digital Marketing Group is the UKs biggest digital marketing agency (Campaign 
  Magazine Jan 2009). 
 
 
 
  *  At the heart of the company is Digital Brain - a process which enables the real 
  time integration of "digital, direct and data". This helps create unique contact 
  strategies for each individual based on their historical data and real time 
  interactions regardless of channel. 
 
 
 
Digital Marketing Group's development strategy consists of three key elements: 
  *  "organic growth" - driven by growth within the acquired businesses and the 
  application of a group business development programme; 
  *  "buy and build" - through the acquisition of a number of well run and profitable 
  businesses with complementary skills in digital direct marketing; and 
  *  the creation of new revenue streams from within the existing talents and 
  resources of the group. 
 
 
 
Publication quality photographs are available via Redleaf Communications. 
 
 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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