CMS hires GCL Direct

CMS WebView PLC
28 February 2007




RNS Reach Release

28 February 2007

             CMS hires GCL to spearhead new telemarketing campaign

Financial software house CMS WebView plc (AIM: CWV) has teamed up with
telemarketing experts GCL Direct to generate sales leads for CMS's TDITM
software product.

GCL, based in Birmingham, from next week will target IT directors at banks,
stock brokers and other financial institutions requiring specialist software
that satisfies the wide range of regulatory requirements imposed under the new
European MiFID directive which comes into force this November.

The telemarketing campaign is a key plank in CMS's new sales and marketing
strategy, developed by CMS and Velocity Sales & Marketing Ltd, its strategic
marketing partner.

Commenting on the new partnership, Bob Antell, Chief Executive of CMS WebView,
said:

"GCL is arranging meetings with the IT directors and project managers in City
institutions who want a highly cost effective MiFID solution. It's a happy
co-incidence that TDITM, which was designed to collect, process and distribute
live prices for exchanges, is also perfect for many parts of MiFID. Because we
have already developed and installed TDITM at a number of major exchanges, we
can demonstrate its reliability and can offer a very attractively-priced
solution to City firms that have to comply with the new Directive."

TDITM works with all major data protocols (TCP/IP, XML, FTP, HTTP, UDP/IP etc)
and includes as standard real-time data basing and extensive administration
tools. As part of the new marketing strategy TDITM is offered as an in-house
development tool to clients who need control over the design and implementation
of their data management requirements.

Many data management clients require "bolt on" solutions to current internal
systems. TDITM, with its flexible design tools and an easy to integrate API, is
ideally suited. In addition TDITM is modular, which means if clients just want a
small subset of the its total functionality, they can purchase as much or as
little as they want to meet their specific needs.

Bob Antell continued:

"We look forward to working with GCL. Their experience in the IT arena,
especially in the areas relevant to marketing TDITM in the financial services
sector, was a key decision in our choice. This new partnership builds on the
arrangements put in place in the last quarter of 2006 to outsource some aspects
of our IT and sales functions."

Scott Barr, Business Development Manager of GCL Direct, said:

"We are delighted to be appointed by CMS for this project and are pleased to be
embarking on a telemarketing campaign with a clear set of objectives which fit
well with our areas of expertise."

Enquiries, please contact:

Bob Antell                         Neil Boom
CMS WebView plc                    Gresham PR Ltd.
020 7744 7722                      020 7404 9000



About CMS

CMS (www.cms.co.uk) listed on AIM (AIM: CWV) in August 2000. Since its original
formation in 1982, CMS has developed extensive expertise in the area of
real-time data collection, processing and distribution, specifically in the
financial markets.

Until 1997, when a management buy-out took place, CMS was a subsidiary of LIFFE
and formerly of the London Commodity Exchange, where its prime responsibility
was the provision of price distribution and transparency feeds for Exchanges.

The Company has spent many years developing its unique TDITM TM TM software
suite. TDITM TM TM is used by the Chicago Board of Trade and other exchanges to
collect, process and distribute live prices. This functionality together with
its proven real time databasing, automatic failover routines and extensive data
administration tools have established TDITM TM as a quality yet cost effective
solution to data management requirements. CMS also markets the rights to TDITM
TM TM to customers as a development kit to use as an integral part of their own
IT infrastructure.

About GCL Direct

GCL has a unique approach to telemarketing and direct marketing solutions and
has delivered quality results for clients in the UK and internationally for over
16 years.

GCL specialises in providing tailored campaigns for B2B clients across the IT &
Telecoms, Logistics & Materials Handling and Professional & Business Services
sectors. The companies experienced team plans and implements integrated
programmes that combine project management, outbound and inbound telemarketing,
database development and IT support, market research and direct mail. GCL can
undertake any telemarketing campaign from simple Lead Generation to our unique
Rolling Programme.

With over 50 employees operating at their headquarters in Edgbaston, Birmingham,
GCL works in partnership with their clients to deliver successful campaigns that
achieve results and accelerate business growth.




                      This information is provided by RNS
            The company news service from the London Stock Exchange

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