Director Shareholding

RNS Number:0073U
Bank of Ireland(Governor&Co)
08 January 2004



                                  SCHEDULE 11

          NOTIFICATION OF INTERESTS OF DIRECTORS AND CONNECTED PERSONS

1. Name of company

Bank of Ireland

2. Name of director

Denis O'Brien

3. Please state whether notification indicates that it is in respect of holding
of the shareholder named in 2 above or in respect of a non-beneficial interest
or in the case of an individual holder if it is a holding of that person's
spouse or children under the age of 18 or in respect of a non-beneficial
interest

As 2

4. Name of the registered holder(s) and, if more than one holder, the number of
shares held by each of them (if notified)

Allied Irish Nominees Limited

5. Please state whether notification relates to a person(s) connected with the
director named in 2 above and identify the connected person(s)

N/A

6. Please state the nature of the transaction. For PEP transactions please
indicate whether general/single co PEP and if discretionary/non discretionary

Purchase of Stock

7. Number of shares / amount of stock acquired

                                                      50,000

8. Percentage of issued class

                                                                 0.005%

9. Number of shares/amount of stock disposed

N/A

10. Percentage of issued class

N/A

11. Class of security

Ordinary Stock

12. Price per share

Euro 10.92

13. Date of transaction

8 January 2004

14. Date company informed

8 January 2004

15. Total holding following this notification

301,371

16. Total percentage holding of issued class following this notification

0.03%

If a director has been granted options by the company please complete the
following boxes.

17. Date of grant


18. Period during which or date on which exercisable


19. Total amount paid (if any) for grant of the option


20. Description of shares or debentures involved: class, number


21. Exercise price (if fixed at time of grant) or indication that price is to be
fixed at time of exercise


22. Total number of shares or debentures over which options held following this
notification


23. Any additional information


24. Name of contact and telephone number for queries

Peter Nugent

+ 353 1 6043402

25. Name and signature of authorised company official responsible for making
this notification

Peter Nugent

Date of Notification

8 January 2004

The FSA does not give any express or implied warranty as to the accuracy of this
document or material and does not accept any liability for error or omission.
The FSA is not liable for any damages (including, without limitation, damages
for loss of business or loss of profits) arising in contract, tort or otherwise
from the use of or inability to use this document, or any material contained in
it, or from any action or decision taken as a result of using this document or
any such material.






                      This information is provided by RNS
            The company news service from the London Stock Exchange

END
RDSUWRORSURARAR