Video: Injectable-Grade Filler, Now Without the Injections

Introducing ANEW Clinical Derma-Full X3 Facial Filling Serum from Avon 


NEW YORK, March 11  /PRNewswire/ -- The Avon ANEW Clinical line has pioneered the first topical serum containing the same injectable-grade Hyaluronic Acid facial filler as injected by dermatologists -- introducing ANEW Clinical Derma-Full X3 Facial Filling Serum. This breakthrough product comes in response to a growing trend toward cosmetic enhancement injections, giving women an at-home alternative to costly, invasive in-office procedures.* Hyaluronic Acid injections are the second most popular surgical or non-surgical procedure nationwide, with nearly 1.4 million injections performed in 2007 to fill in wrinkles and plump facial hollows.(1) With the introduction of ANEW Clinical Derma-Full X3 Facial Filling Serum, Avon provides women with an at-home alterative and an unprecedented formula.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/avon/37287/

"Every woman wants to look younger without needles and spending hundreds of dollars. It is remarkable that Avon is now able to provide an at-home alternative with injectable grade filler to make younger-looking skin accessible to every woman," shared Dr. Cheryl Karcher, board certified dermatologist.

Formulated in an ultra-concentrated, lightweight serum, the product helps provide visible volume restoration, contouring and deep wrinkle filling benefits with breakthrough technology designed to stimulate skin's own filling fibers and build skin's natural reserve of filling Hyaluronic Acid. While Hyaluronic Acid is a key component of healthy skin and proven wrinkle filler injected by dermatologists, in office procedures can be costly and painful. Now, Avon offers an at-home alternative to these injections and the results are remarkable: youthful facial fullness is restored as deep facial folds dramatically reduce over time.*

"Dermatologists have known for years how effective Hyaluronic Acid is in filling fine lines and restoring skin's contours," explains Dr. Karcher. "By capturing concentrated levels of the ingredient in these breakthrough formulas, Avon is empowering women to turn back the clock at home."

ANEW Clinical Derma-Full X3Facial Filling Serum is an ultra-concentrated, lightweight serum with a unique helix formation that contains the injectable-grade Hyaluronic Acid. In clinical testing, ANEW Clinical Derma-Full X3Facial Filling Serum demonstrated the following dramatic results:

  --  In just three days, begins to fill in wrinkles for a smoother, younger
      look
  --  In 2 weeks, adds youthful definition to the jawline
  --  After four weeks, dramatically reduces the look of facial folds and
      hollowness
  --  Over time, restores youthful contours and adds definition to the face,
      jawline and neck areas



HOW TO USE: ANEW Clinical Derma-Full X3 Facial Filling Serum should be smoothed over cleansed face and neck nightly.

Since 2003 the ANEW Clinical line has been developing products for women who are driven to stay ahead of aging and are committed to doing whatever it takes to look their youthful best, short of going to the dermatologist for non-surgical or injectable procedures.

AVAILABILITY: ANEW Clinical Derma-Full X3 Facial Filling Serum ($54) will be available March 2009

WHERE TO BUY: Available exclusively through Avon Representatives. To locate an Avon Representative, call 1-800-FOR-AVON, visit http://www.avon.com/.

About Avon Products, Inc.

Avon, the company for women, is a leading global beauty company, with over $10 billion in annual revenue. As the world's largest direct seller, Avon markets to women in more than 100 countries through 5.8 million independent Avon Sales Representatives. Avon's product line includes beauty products as well as fashion and home products, and features such well-recognized brand names as Avon Color, Anew, Skin-So-Soft, Advance Techniques, Avon Naturals, and Mark. Learn more about Avon and its products a http://www.avoncompany.com/.

* Results not comparable to professional procedures.

(1) Source: http://www.cosmeticplasticsurgerystatistics.com/statistics.html#2007-GRAPHS 

http://www.prnewswire.com/mnr/avon/37287DATASOURCE: Avon Products, Inc.



CONTACT:  Elizabeth Page Bergman of AVON Products, Inc., [phone],

; or Susan Goldberg of Tractenberg & Co.,

[phone] x2304, 



Web Site:  http://www.avon.com/ 

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