Alterian to Manage Jaguar Land Rover Website

    
  Alterian PLC
  12 January 2009
   

    For more information, contact:
    Hannah Smith / Paul Allen 
    Ruder Finn
    [phone]
    [e-mail] / [e-mail] 



    Jaguar Land Rover to Drive Global Websites with Alterian Content Management
    Alterian platform provides communications team with world-class editorial control over online presence

    Bristol, UK - 6 January 2009 - Alterian (LSE: ALN), a leading international integrated marketing platform provider, today announced that
Jaguar Land Rover will use Alterian Content Management to manage its global websites. Jaguar Land Rover will use the platform to support its
global markets, giving communications professionals editorial control over local website copy to engage customers and generate increased
sales.

    Jaguar Land Rover required a single, consolidated platform upon which to power its global websites. It selected Alterian Content
Management in December 2008 for its easy to use technology, user friendly interface, multilingual capabilities and flexible working
processes. Ultimately, Alterian Content Management will allow Jaguar Land Rover's digital communications channels to be managed by business
people, not the IT department.


    By consolidating website delivery to a resilient, enterprise class platform, Jaguar Land Rover will increase the efficiency of
maintaining multiple disparate solutions. This will also enable close control of global brand assets and campaigns with appropriate local
control for regional variations. Tight integration between the Alterian Content Management platform and Jaguar Land Rover's current CRM
systems will support a far more personalised online experience for customers.

    "In today's economic climate, driving sales and converting prospects into paying customers have become increasingly important. The
website is quickly becoming a company's most powerful marketing tool, and so it is vital that the communications team have direct control
over the website and the ability to change content as required," said David Eldridge, CEO of Alterian. "To succeed in these uncertain times,
companies need to maximise their online presence and ensure that prospective customers receive a personal and relevant experience when they
visit a company'swebsite."

    Alterian Content Management offers a powerful and flexible web content management solution for large enterprises, helping them build and
run sophisticated intranets, extranets, websites and other digital channels. The platform's multilingual capabilities also match perfectly
with Jaguar Land Rover's need to simultaneously upload content in many different languages across their network of sites. The platform will
help Jaguar Land Rover communications professionals to build, manage and publish dynamic content directly to www.jaguar.com and
www.landrover.com , improving the speed, responsiveness, ease-of-use and quality of content for customers.

    About Alterian
    Alterian (LSE: ALN) empowers marketers with an integrated marketing software platform combining database, online and operational
marketing applications on a shared data infrastructure. The Alterian Integrated Marketing Platform makes it practical and cost effective for
marketers to use actionable insight to execute an integrated marketing strategy across online and offline channels. 

    It is the unique integration of analytics, content and execution through Alterian's industry leading tools, such as the Alterian
Messenger email platform, and the award winning Alterian Content Management web solutions, which enables marketers to drive a seamless,
multi-channel customer experience.

    Alterian's analytically-led software is delivered to approximately 1,000 marketing departments, across 26 countries, and an
international network of more than 100 business partners, including marketing services providers, agencies and systems integrators. Its
partners, such as Accenture, Acxiom, Allant Group, Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA, LogicaCMG, Merkle, Ogilvy One
and Euro RSCG Worldwide, deliver Alterian software alongside their own domain and services expertise to help market leaders such as Princess
Cruises, General Motors, Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide Wrestling Entertainment, Dell, Amnesty
International and Vodafone integrate marketing processes and drive competitive advantage. For more information about Alterian, products
within the Alterian Integrated Marketing Platform or our Partner Network, please visit www.alterian.com.

    About Jaguar Land Rover
    For further information on Jaguar Land Rover please visit www.jaguar.com and www.landrover.com

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