Albert Technologies Ltd Prospective Directorate Change (7555P)

TIDMALB

RNS Number : 7555P

Albert Technologies Ltd

31 May 2018

31 May 2018

Albert Technologies Ltd.

("Albert Technologies" or the "Company")

Prospective Directorate Change

Albert Technologies Ltd. (AIM: ALB.L), the global software company with a proprietary developed autonomous artificial intelligence marketing platform, announces the intention to appoint Lisa Gordon as Independent Non-Executive Chairman with effect from the date of the Company's next Annual General Meeting, subject to shareholder approval. She will succeed John Allwood who has informed the Company of his decision to retire from the Board at that time.

Or Shani, Founder and CEO of Albert Technologies, said: "I would like to thank John for his very significant contribution and commitment to Albert over the past three years. He has worked alongside us since the listing of the Company in 2015 and we wish him well for the future.

"I am delighted to welcome Lisa to the role of Chairman. She has given us the full benefit of her extensive City experience as a non-executive director and been untiring in her counsel and support. We look forward to her leadership of the Board."

Biographical note

Lisa Gordon, 51, was appointed as Independent Non-Executive Director of Albert Technologies Ltd. in June 2015.

She was a Founder Director and Corporate Development Director at Local World, a large regional media network which was acquired by Trinity Mirror Plc in November 2015.

She is currently also a Non-Executive Director at both Alpha FX Plc and Magic Light Pictures. Lisa previously served on the board of Chrysalis Group plc, and at the time was the youngest female director of a listed UK company, as Corporate Development Director and latterly CEO of Chrysalis New Media. She has also served as a board member of Future Plc, a specialist magazine publisher.

She started her career in the City as an equities analyst and part of the No 1 Extel rated Media and Leisure team for County Natwest.

For further information, please contact:

 
 Albert Technologies Ltd 
 Or Shani, Chief Executive Officer    Tel: [phone] 
  Yoram Freund, Chief Financial        7137 
  Officer 
 Cantor Fitzgerald Europe 
 Marc Milmo                           [phone] 
  Catherine Leftley                    7000 
 Powerscourt 
 Elly Williamson                      [phone] 
  John Elliott                         1446 
 

Details of Lisa Gordon's current and previous directorships in the past five years are set out below:

 
 Current directorships         Previous directorships 
 Albert Technologies Ltd.      Local World Plc 
 Alpha FX Plc 
 Magic Light Pictures/Orange 
  Eyes Ltd. 
 BBO Recruitment Ltd. 
 

About Albert Technologies

Founded in 2010, Albert Technologies Ltd. (AIM: ALB.L), a global software company, is the creator of Albert - the first-ever fully autonomous artificial intelligence marketing platform, driving digital marketing campaigns from start to finish for some of the world's leading brands. Albert's mission is to liberate businesses from the complexities of digital marketing - not just by replicating their existing efforts, but by executing them at a pace and scale not previously possible. Albert serves as a highly intelligent and sophisticated member of brands' marketing teams, wading through massive amounts of data, converting this data into insights, and autonomously acting on these insights, across channels, devices and formats, in real time. This eliminates the manual and time-consuming tasks that currently limit the effectiveness and results of modern digital advertising and marketing. Brands such as The Big Red Group, Gallery Furniture and Dole Asia, and global advertising agencies, credit Albert with significantly increased sales, an accelerated path to revenue, the ability to make more informed investment decisions, and reduced operational costs.

The Company's core focus is its SaaS Sales Channel, which offers its artificial intelligence-based software, Albert, to brands using a SaaS model. Albert Technologies Ltd. listed in 2015 to accelerate both investment into and commercialisation of Albert.

The Company and its management received 18 awards in 2017, including being named as Gartner Cool Vendors in Advertising, an International Stevie Award for "Best New Product of the Year," the "Market Disruptor" Award from the Masters of Marketing, and being named "AI Application of the Year" by the Global Annual Achievement Awards for AI. Albert CEO, Or Shani, was recognized as Innovator of the Year (bronze) in the International Stevie Awards and was chosen for the DMN 40 Under 40 List. Amy Inlow, Albert CMO, was named a winner in the DMN Hall of Femme Awards and the American Business Awards (gold).

About Albert

Albert replaces the human campaign manager in managing brands' online advertising campaigns. A brand provides Albert with access to its Google, Facebook, Bing, Twitter and other online marketing channels. When a brand manager wishes to launch a new online advertising campaign, all that is needed is to simply log into Albert and deploy that new campaign, which is usually no more than a 15-minute task.

Albert autonomously creates hundreds of micro campaigns across all relevant online marketing channels (Google, Facebook, Bing, Twitter, Instagram, Display, Email, etc.), then reviews these hundreds of micro campaigns every few minutes and optimises each of them as needed. Albert works in very much the same way that a human campaign manager would, making correlation and cost/benefit-based decisions.

Where an experienced campaign manager could possibly make circa 100 decisions per day, Albert can make thousands per minute. Albert's ability to launch hundreds of micro strategies and review and amend them all every few minutes typically brings about a significant increase in ROI. In addition, all learnings from the decisions made remain in-house, and the brand has full and instant transparency and can easily scale up marketing activities through larger budgets or applications to new brands and new geographies, without hiring new expert campaign managers.

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May 31, 2018 02:01 ET (06:01 GMT)