AGA Creates New Iron Age

RNS Number:3915J
AGA Foodservice Group PLC
4 September 2001

4th September 2001
FOR IMMEDIATE RELEASE

AGA CREATES NEW IRON AGE


Aga Foodservice Group plc announces a series of initiatives giving a new look
to its Aga Rayburn operations.

The objective is to highlight the appeal of Aga to a slightly younger, affluent
urban market where 'Iron Age Woman' and 'Iron Age Man' are to be found.  The
campaign will show the Aga as a design icon in contemporary as well as
traditional settings.  Aga shops will be launching ranges of Iron Age tools,
including Aga's own cast iron cookware.  New brochures, videos and sales
documentation will support a national press advertising campaign.

Complementing these initiatives, Aga has just launched the 'Signature' range of
designer colours including 'Aubergine', 'Heather', 'Pistachio', 'Terracotta'
and 'Wedgwood Blue'.  Coming soon is the new double companion, a conventional
range cooker with the unmistakable appearance of an Aga with its cast iron
enamelled front and doors.

Aga has these timeless products for those that share "A sense of place; a sense
of purpose".

"Aga is looking to welcome a wider audience to the iron age and our carefully
targeted #3 million investment in shops and marketing is the first phase in our
objective of making Aga a major international business."

                                                          Stephen Rennie

Enquiries:

Stephen Rennie, Chief Operating Officer        020 7404 5959 (today)
                                               0121 742 2366 (thereafter)

Jonathan Glass  (Brunswick)                    020 7404 5959