XcelPlus Launches Lubrilon as Its Retail Line

XcelPlus International Inc (PINK SHEETS: XLPI), XcelPlus
International (http://XcelPlus.com) has decided to return to its
roots. In 1975 the formulas that started the XcelPlus line are being
prepared for the retail shelf. The name we've decided to use for all
retail sales is Lubrilon, (Lubrication for Long Life) which was the
first name ever used for these formulas back in 1975 when the formula
for engine treatment was developed.
   We have made this decision because of Lubrilon's past history as
well as the credibility of our testing of the Lubrilon formulas.
   Since most of our competitors have been sued for false advertising
in this industry, we are pretty much going to be the only product on
the retail shelf that can make proven mileage, horsepower improvement
and longevity claims for it products.
   The other great thing is that we will be on the shelf right next
to Slick 50*, a brand started by this formulation back in 1978. The
inventor of Slick 50 stopped supplying his former partners after some
discrepancies. The former partners chose to keep the brand name and
have another formula made for them, of which according to the FTC
cannot perform to what as claimed.
   With the $10 million in advertising now starting to kick in, we
feel now is the right time to launch our retail program to the large
automotive parts stores as well as the national retailers.
   With Xcelplus reaching milestone after milestone we feel as though
we are hitting on all cylinders, thus moving the company one step
closer to accomplishing the objectives we set for ourselves a long
time ago.

   *Today the Slick50 name is owned by Pennzoil/ Quaker State.

   This press release may contain certain forward-looking statements
within the meaning of Section 27A of the Securities and Exchange Act
of 1933, as amended, and Section 21E of the Securities and Exchange
Act of 1934, as amended, which are intended to be covered by the safe
harbors created thereby. Investors are cautioned that all
forward-looking statements involve risks and uncertainties. Although
XcelPlus International believes that the assumptions underlying the
forward-looking statements contained herein are reasonable, any
assumption could be inaccurate, and therefore, there can be no
assurance that the forward-looking statements included in this press
release will prove to be accurate. In light of the significant
uncertainties inherent in the forward-looking statements included
herein, the inclusion should not be regarded as a representation by
XcelPlus International Inc or any other person that the objective and
plans of XcelPlus International Inc will be achieved
   For investor relations you can contact Brad Novak at
[e-mail] or by phone at 949-661-5780