NEW World of Coca-Cola Selects ProximityMedia to Deliver Information to Guests Via Bluetooth Technology that Provides Enhanced L

  
    
  
  
    
      NEW World of Coca-Cola® recently partnered 
      with ProximityMedia (PINK SHEETS: WRMA), a leader in direct-to-mobile 
      Bluetooth marketing, to integrate ProximityMedia's Bluetooth content 
      delivery technology throughout NEW World of Coca-Cola. This unique 
      partnership between ProximityMedia and NEW World of Coca-Cola has 
      resulted in creating the first ever Bluetooth-enabled attraction in the 
      United States.
    
    
      Consumers who visit the facility with Bluetooth-enabled phones are able 
      to download exclusive content as they move through the various exhibit 
      areas throughout the property, inside as well as outside. Markers are 
      used to share specific information with guests and alert them to the 
      fact that they can receive even more information if they choose to do 
      so. The markers provide information on energy efficiency, water 
      stewardship and recycling and relate back to the guest’s 
      experience with specific information regarding the NEW World of 
      Coca-Cola. ProximityMedia’s technology then 
      enables them to receive even more information on that subject, including 
      links to websites which may be bookmarked for later reading.
    
    
      “We feel this use of technology to enhance our 
      guests’ experience is something which will 
      have many different uses in the future. We are proud to have NEW World 
      of Coca-Cola be on the forefront of these efforts by The Coca-Cola 
      Company® as we embrace and apply this 
      technology,” stated Karen Brunke, Marketing 
      Director for NEW World of Coca-Cola.
    
    
      “We’re proud to have 
      been selected as the Bluetooth Content delivery service provider for NEW 
      World of Coca-Cola,” commented Colby Fede, CEO 
      of Wiremedia, the parent company of ProximityMedia. “By 
      incorporating ProximityMedia's direct-to-mobile Bluetooth content 
      delivery solution into the attraction’s 
      overall integrative marketing communications platform, The Coca-Cola 
      Company has demonstrated the willingness to lead other Facility 
      Operators when it comes to fostering interactivity with consumers,” 
      added Mr. Fede. "Having Coca-Cola, the most recognized brand in the 
      world, validate our efforts by buying into our technology is a huge 
      milestone for ProximityMedia and we look forward to a continuation of 
      this relationship,” noted Mr. Fede.
    
    
      ProximityMedia's long-time Atlanta-based partner, NuMobileMedia, took a 
      hands-on approach in coordinating the process of installing multiple 
      Bluetooth Mediaservers throughout the attraction’s 
      green space and lobby as well as the various exhibit areas within the 
      facility. "NuMobileMedia's expertise in planning and systems integration 
      was instrumental when it came to this project and our client was very 
      appreciative of NuMobileMedia's efforts," said Mr. Fede.
    
    
      “ProximityMedia's state-of-the-art technology 
      provides museums and facility operators with new branding and content 
      delivery capabilities," said Victor DuFour, president of NuMobileMedia. “Their 
      combination of superior technology and dedicated service will be 
      appealing to any Museum or facility operator seeking a new an innovative 
      way to interact with patrons."
    
    
      About ProximityMedia:
    
    
      ProximityMedia (PINK SHEETS: WRMA) is an emerging company that develops 
      direct-to-mobile Bluetooth content delivery software and hardware 
      solutions. ProximityMedia's Bluetooth content delivery Applications 
      enable Retailers, Museums, Malls, Movie theaters, convention centers, 
      Live event managers and businesses to engage in location-based Bluetooth 
      advertising and delivery of content to consumers equipped with 
      Bluetooth-enabled mobile phones. Information about our Bluetooth 
      Location-based applications and services are available at http://www.proximitymedia.com
    
    
      About NuMobileMedia:
    
    
      NuMobileMedia is an aggregator and developer of content and services for 
      mobile operators seeking alternatives to enhance offerings over mobile 
      platforms. Our focus is the mobile phone's powerful ability to connect 
      to a wide audience, yet targeted demographic. Expertise include 
      Bluetooth, mobile web applications and media. We strategically implement 
      infrastructure of trusted networks and content partners to provide the 
      best possible user experience and results. NuMobileMedia partnered with 
      ProximityMedia in 2006 to act as a pro-active agent in the deployment of 
      ProximityMedia's location based information, entertainment and marketing 
      solution. www.numobilemedia.com.
    
    
      About NEW World of Coca-Cola:
    
    
      NEW World of Coca-Cola is the only place you can explore the complete 
      story - past, present and future - of the world’s 
      best known brand. It’s a totally different 
      experience in a brand new location. The NEW World of Coca-Cola shares 
      Pemberton Place® with the Georgia Aquarium in 
      downtown Atlanta. This exciting new attraction includes a thrilling 4-D 
      cinematic adventure, a gallery dedicated to Coke and pop culture, a 
      fully-functioning bottling line and a World of Coca-Cola favorite - the 
      tasting experience, where guests can sample over 70 different beverages 
      made by The Coca-Cola Company from around the world. NEW World of 
      Coca-Cola is located at 121 Baker Street in Pemberton Place, adjacent to 
      the Georgia Aquarium in downtown Atlanta and is accessible via the 
      Peachtree Center or CNN/ World Congress Center MARTA stations. Consumers 
      with questions about the attraction may call 404-676-5151 or visit our 
      website at www.worldofcoca-cola.com 
      to purchase timed tickets.
    
    
      About The Coca-Cola Company:
    
    
      The Coca-Cola Company (NYSE: KO) is the world's largest beverage 
      company. Along with Coca-Cola®, recognized as 
      the world's most valuable brand, the Company markets four of the world's 
      top five nonalcoholic sparkling beverage brands, including Diet Coke®, 
      Glaceau® Fanta® 
      and Sprite®, and a wide range of other 
      beverages, including diet and light beverages, waters, juices and juice 
      drinks, teas, coffees, energy and sports drinks. Through the world's 
      largest beverage distribution system, consumers in more than 200 
      countries enjoy the Company's beverages at a rate exceeding 1.4 billion 
      servings each day. For more information about The Coca-Cola Company, 
      please visit our website at www.thecoca-colacompany.com