Watchit Media, Inc. Appoints John C. Dong Chief Financial Officer; Veteran Financial Executive Brings Over 25 Years of Media De

Watchit Media, Inc. (OTCBB:WMDA) today announced the
appointment of John C. Dong to the position of Executive Vice
President, Chief Financial Officer and Secretary.
   "John Dong is a very experienced financial executive and
strategist who brings a new dimension of excellence to the Watchit
organization," said James Lavelle Chairman and Chief Executive Officer
of Watchit. "During this period of dynamic growth we require the depth
of skill and expertise John brings to our Company. Watchit will
certainly benefit from his knowledge of media delivery, entertainment,
acquisitions and financing rapidly growing public companies."
   John Dong is 52 years old and is Executive Vice President, Chief
Financial Officer and Treasurer & Secretary of the Company. For 15 of
the past 27 years prior to joining the Company, Mr. Dong founded and
grew a consulting firm specializing in acquisitions, turnarounds, IPOs
and divestitures. Mr. Dong's experience includes financial services,
as well as high tech development firms, venture capital, Bio-Tech and
media delivery and entertainment. Prior to starting his consulting
firm, Mr. Dong spent seven years as a senior internal consultant with
Wells Fargo Bank and led the IPO effort for San Francisco Federal
Savings.
   Most recently he led the Sarbanes-Oxley compliance team for Cell
Genesys (NASDAQ:CEGE), a bio-tech firm focused on the development and
commercialization of novel biological therapies for patients with
cancer. Prior to that, he was CFO of BriteSmile Inc. a global leader
in teeth whitening (NASDAQ:BSML), and prior thereto was the Chief
Financial Officer of DV Capital, a diversified venture capital firm.
Mr. Dong graduated from the University of California at Berkeley with
a Bachelor's Degree in Accounting and Finance. Mr. Dong also holds an
MBA and earned his CPA credentials with Coopers & Lybrand, Int'l.
   "I am thrilled to be able to contribute on behalf of an industry
leader like Watchit Media," said John Dong, Watchit Media CFO.
"Watchit Media has quickly been able to create a distinguished niche
in the narrowcasting space and I look forward to creating greater
synergies on Watchit Media's success thus far."

   About Watchit Media, Inc.

   Watchit Media, Inc. is the leader in producing high-impact
television programming for Private Video Networks TM that matches the
unique interests and lifestyles of captive audiences. Using digital
photography, computer editing and Internet Protocol technology,
Watchit produces, schedules and presents its video content via
broadband to gaming and hospitality venues across the United States.
Watchit's brand marketing and proprietary television programming
reaches over 27,000,000 viewers per year.

   Visit the Watchit Media, Inc. website at www.watchitmedia.com.