Medical Alarm Concepts Set to Release 3,500 Units -- Expects at Least an Additional 1,500 Units Per Month During Q2 and Beyond

KING OF PRUSSIA, Pa., March 12, 2012 /PRNewswire/ -- Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK), today announced the single largest release of MediPendant™ units to a single distributor to date.  The 3,500 unit release, from one of the largest distributors in the security and life safety industries, is part of an ongoing order that is expected to continue for approximately eight to ten months. This release is the first phase of the 30,000 unit purchase order we announced in January. Gross profits from these orders are expected to cover most of the Company's fixed operating costs through the end of this calendar year.

"This 3,500 unit release positions us very well to move our business forward," said Jennifer Loria, VP of Corporate Development for Medical Alarm Concepts.  "We want to emphasize that this is just part of a string of additional orders we plan to fulfill over the coming months. During the second calendar quarter of this year, we expect to sell approximately 1,500 to 1,800 additional units per month to this same customer, with follow-on orders expected thereafter. In addition, we are also seeing an increase in Internet traffic and grassroots campaign sales. Plus, we are expecting the demand to increase substantially from both the direct response television advertising campaign and from our strategic alliances with the big wholesale clubs and hospitals.  We have informed our manufacturing partner to gear up production in anticipation of further stocking orders from the Company. We expect these enhanced revenues to positively impact our income statement beginning this month."

About Medical Alarm Concepts

Medical Alarm Concepts Holdings, Inc. (MAC) develops and manufactures innovative products and practical solutions within the framework of a vast growing marketplace. MediPendant's™ patented two-way voice technology enables the user to speak and listen directly through the pendant no matter where the user may be in and around their home. MediPendant™ service also includes advanced features such as three-way calling that enables the operator to link loved ones directly into the emergency call in real time.  Text message alerts are also standard, and are used to inform loved ones that the user has contacted an operator or has requested assistance. A standard PERS system does not enable the user to speak and listen through the pendant, thus limiting them to a small area in their home. There is always the risk that the user will not be heard by the call center operator if they are not within a short range of the base station. For more information, please visit our website at www.medipendant.com.

Safe Harbor Statement

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking.  The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's filings with Securities and Exchange Commission.

Contact: Medical Alarm Concepts Holding Inc.

1-877-639-2929 ext. 113

SOURCE Medical Alarm Concepts Holding, Inc.

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