MediPendant™ to Return to Television on May 20th New Television Campaign - Company Provides MediPendant™ Update

KING OF PRUSSIA, Pa., April 24, 2012 /PRNewswire/ -- Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK), today announced it will be returning the MediPendant™ to television advertising as soon as May 20.  MediPendant™ is a patented two-way voice medical alarm technology that enables the user to speak and listen directly through the pendant no matter where the user may be in and around their home. 

The Company's media buyer will be targeting several previously proven television networks for this upcoming campaign including, Lifetime Movie Network, Inspirational Channel, Hallmark Movie Channel and Fox News, in addition to several other networks matching the customer demographic of middle-aged men and women with elderly parents.

"This new effort will be in addition to the television advertising we plan to reinstitute over the coming weeks in conjunction with our media partner, Harrington Media. Our newest television commercial is at the final stages of re-edits, and we will then begin booking new air times," commented Ronnie Adams, President of Medical Alarm Concepts.  "We are very pleased that we now have a new credit line that enables us the flexibility to add additional television advertising with a completely different commercial spot; one that will complement the joint effort with Harrington."

In other news, several months ago the Company began working with one of the country's largest discount warehouse retail operations.  The Company has completed much of the processes required to get started, and expects the MediPendant™ product offering to go live over the short-term."  Mr. Adams added, "We do not have an exact date for this to occur, but believe it to be in the very short term.  Additionally, we will be receiving a shipment of inventory from our factory in the next couple of weeks, which will enable us to begin filling our largest order to date.  We had previously announced the release of 3,500 units with follow up orders of approximately 1,500 units per month through the end of this year. This will enable us to cover the vast majority of our monthly operating costs.  We remain very excited about our prospects for marketing our unique medical alarm product and believe we are now realizing these successes."

About MDHI

Medical Alarm Concepts Holdings, Inc. (MAC) develops and manufactures innovative products and practical solutions within the framework of a vast growing marketplace. MediPendant's™ patented two-way voice technology enables the user to speak and listen directly through the pendant no matter where the user may be in and around their home. MediPendant™ service also includes advanced features such as three-way calling that enables the operator to link loved ones directly into the emergency call in real time.  Text message alerts are also standard, and are used to inform loved ones that the user has contacted an operator or has requested assistance. A standard PERS system does not enable the user to speak and listen through the pendant, thus limiting them to a small area in their home. There is always the risk that the user will not be heard by the call center operator if they are not within a short range of the base station. For more information, please visit our website at www.medipendant.com.

Safe Harbor Statement

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's filings with Securities and Exchange Commission.

Contact:

Medical Alarm Concepts Holding, Inc.

877-639-2929 Ext. 113

SOURCE Medical Alarm Concepts Holding, Inc.

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