MDHI to Launch MotorBooster™ Radio Ads on April 15th -- 180 Radio Spots Booked for First Week with Additional Spots to Follow

KING OF PRUSSIA, Pa., April 11, 2012 /PRNewswire/ -- Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK), today announced that its radio advertising campaign for its new MotorBooster™ fuel saving engine performance product will begin on Sunday, April 15th in Austin, Philadelphia, Columbia (SC), Greenville (SC), and Memphis. A total of 180 spots have been booked for the first week, with additional spots currently being scheduled in other cities for subsequent periods.

The promotion will enable consumers to dial a toll-free number to receive a free sample of ten (10) MotorBooster™ tablets paying only $5.95 for shipping and handling. Those outside of the reach of the ads will still be able to participate in the promotion by dialing our toll-free MotorBooster™ promotions hot line at 1-800-224-6031. 

"Over the past few weeks we have made fantastic progress in organizing and implementing our marketing efforts. With regular gasoline already above $4.00 per gallon in most states, and further price increases expected as we approach the summer driving season, we believe our timing is optimal," commented Paul Green, VP of Sales and Marketing.  "After our initial samples run out, we plan to begin taking orders for the product at a price of $19.95 on our newly designed and optimized website.  We are so confident that motorists will receive engine performance gains and increased fuel mileage, we are backing the MotorBooster™ product with a 30-day money back guarantee."

In a recent independent third-party dynamometer test an engine treated with MotorBooster™ exhibited significant performance (fuel consumption reduction of 16.5% and an increase in horsepower by 2.9%) and emission improvements (54% reduction in carbon monoxide and 84% decline in hydrocarbons) after having been conditioned with the combustion catalyst product as compared to results before treatment. 

Mr. Green continued, "We have selected five key cities to begin this campaign, but we expect to roll out in additional cities as the advertising program continues.  In Austin, we have selected KBPA-FM, in Philadelphia WPPZ-FM, in Columbia South Carolina WWDM-FM, in Greenville South Carolina WJMZ-FM, and in Memphis WRBO-FM.  Three of these stations are either number one or number two, based on cumulative listeners within their markets. While exact airing times for radio advertising typically are not available in advance, the vast majority of the spots will run between 6 AM and 8 PM, in order to capture as much drive-time commuter traffic as possible."

About MotorBooster™

MotorBooster's™ proprietary formulation is made of a patented organic metallocene compound that has been granted a U.S. Patent and is registered with the U.S. Environmental Protection Agency (EPA). The product comes in the form of a one-fourth-inch, round diameter beige tablet that users simply insert into a full tank of 15 gallons or more of gasoline, upon which it immediately dissolves into the fuel. It is then subsequently injected as part of the gasoline or diesel fuel mixture into the combustion chamber of the engine.  Once within the combustion chamber, MotorBooster™ forms an oxide residue film layer that facilitates or "catalyzes" the combustion process and enables a more complete, efficient burn of the fuel that results in better power delivery to the motor, enhanced fuel performance, mileage gains, reduced emissions and other engine enhancing performance benefits.  For maximum benefits, users should treat their engine by allowing MotorBooster™ to dissolve in a full tank of gasoline and circulate throughout the combustion chamber of the engine as part of the fuel mixture for up to several consistent fuel cycles. This process should be repeated consecutively for several fuel tank fill-ups in order to achieve optimal engine performance.

About MDHI

MDHI is a marketer of innovative consumer driven products.  The Company's flagship product is the MediPendant™, a patented two-way voice technology that enables the user to speak and listen directly through the pendant no matter where the user may be in and around their home. MediPendant™ service also includes advanced features such as three-way calling that enables the operator to link loved ones directly into the emergency call in real time.  Text message alerts are also standard, and are used to inform loved ones that the user has contacted an operator or has requested assistance. A standard PERS system does not enable the user to speak and listen through the pendant, thus limiting them to a small area in their home. There is always the risk that the user will not be heard by the call center operator if not within a short range of the base station. For more information, please visit www.medipendant.com.

Safe Harbor Statement

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's filings with Securities and Exchange Commission.

 

Contact:

Medical Alarm Concepts Holding, Inc.

877-639-2929 Ext. 113

 

SOURCE Medical Alarm Concepts Holding, Inc.

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