MDHI Update -- Email Marketing Program to Launch at U.S.'s number one Warehouse Club Store, the Return of TV Advertising, Add...

KING OF PRUSSIA, Pa., June 4, 2012 /PRNewswire/ -- Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK), today provided a corporate update relative to several positive developments at the Company.  These include: 1) the announcement of a new marketing program instituted with the number one Warehouse Club Store in the United States 2) the return of the MediPendant™ to television advertising 3) the announcement of additional debt cancellations, which will significantly reduce shareholder dilution and 4) a discussion about management changes at the Company.

The Company recently launched a strategic alliance partnership with the largest warehouse club stores in the United States for sales of the Company's MediPendant™ product. This program is now operational with orders being received on a daily basis.  The Company has recently agreed to a joint email-based marketing program sponsored by this retailer. This email promotion campaign, which is scheduled to begin on June 8th, is expected to reach approximately 13,000,000 member customers of this retailer.

Ronald Adams, President of MDHI commented, "We are very pleased to have the MediPendant™ returning to television advertising as we believe it is an excellent complement to our retail efforts that are well underway and already producing orders. We are especially excited about working with our large warehouse club stores in a marketing program for the MediPendant™ where more than 13 million emails will be sent to its members. We are preparing diligently for the significant level of order activity we believe all of these marketing efforts will produce."

Medical Alarm Concepts plans to return the MediPendant™ to television advertising beginning the week of June 4th with 132 time slots booked for the week on national and regional cable networks.  The Company is in process of booking additional media times for television spots that will run in subsequent weeks.

The Company is also announcing additional retirements of convertible debt.  MDHI has reached an agreement to convert $37,525 worth of potentially highly dilutive convertible debentures. This conversion entirely closes out the convertible debt holders' position relative to the ownership of all convertible debentures and warrants. This cancellation brings the total amount of convertible debt removed from the Company's balance sheet since the beginning of this year to $93,775, and the total number of warrants cancelled to date to $100,250,000. These cancellations should enable the Company to reverse a significant portion of the derivative liability charges during this fiscal quarter or in subsequent quarters, and will prevent a significant amount of shareholder dilution.

As of June 1, 2012, Ronald J. Adams assumed the duties of the chief executive officer position. Howard Teicher has tendered his resignation as of June 1st as both CEO and as a director of the organization.

Mr. Teicher commented, "I am stepping down for personal reasons, but waited to do so until the Company had its current initiatives put into motion. With the large warehouse club store now on line and the Company already beginning to accept orders, the MediPendant™ returning to television advertising, negotiations for additional retirements of convertible debt completed, and steady orders coming into the Company from other marketing programs, MDHI is now well positioned to move forward."

About MDHI

Medical Alarm Concepts Holdings, Inc. (MAC) develops and manufactures innovative products and practical solutions within the framework of a vast growing marketplace. MediPendant's™ patented two-way voice technology enables the user to speak and listen directly through the pendant no matter where the user may be in and around their home. MediPendant™ service also includes advanced features such as three-way calling that enables the operator to link loved ones directly into the emergency call in real time.  Text message alerts are also standard, and are used to inform loved ones that the user has contacted an operator or has requested assistance. A standard PERS system does not enable the user to speak and listen through the pendant, thus limiting them to a small area in their home. There is always the risk that the user will not be heard by the call center operator if they are not within a short range of the base station. For more information please visit our website at www.medipendant.com.

Safe Harbor Statement

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's filings with Securities and Exchange Commission.

Contact:

Medical Alarm Concepts Holding, Inc.

877-639-2929 Ext. 113

SOURCE Medical Alarm Concepts Holding, Inc.

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