FirstFitness Nutrition Announces XanoLean™ - Major Breakthrough in Appetite Suppression - Breaks Cycle of Over Eating

KING OF PRUSSIA, Pa., Feb. 7, 2012 /PRNewswire/ -- FirstFitness Nutrition, which is in the process of merging with Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK), today announces XanoLean™, the world's first nutraceutical formula to solve the problem of food addiction and breaking the cycle of compulsive overeating. XanoLean, a natural, nutrient-rich, botanical formula works as a powerful appetite suppressant producing a completely satisfied feeling while eating less food, but produces none of the jittery side effects associated with many other weight loss products.

Many of the ingredients contained within the various fat burning and appetite suppressant products on the market today are purported to have therapeutic benefits, but in reality much of the ingredients are useless and inactive due to human body absorption issues, which prevent significant concentrations from reaching the brain. The natural nutrient rich, botanicals within the XanoLean product are highly absorbable due to the use of an exclusive delivery system available only to FirstFitness Nutrition for use in its products.  This exclusive rapid delivery system is called "SENDS" (Self Emulsifying Nano-sphere Delivery System), significantly increases absorption of all the ingredients in XanoLean amplifying the effectiveness to quickly deliver maximum weight loss and increased positive mood in people.

"Our formulators have developed an incredible breakthrough in nutraceutical absorption, appetite suppression and weight loss," commented Nigel Branson, CEO of FirstFitness.  "Our initial trials of XanoLean have produced incredible results with nearly 100% of the participants reporting significant appetite suppression, increased energy and elevated mood.  We have combined some of the most scientifically researched appetite suppressant, weight loss, fat burning and metabolism boosting ingredients into this revolutionary product.  We believe XanoLean is the perfect product for anyone who has struggled to meet their weight loss goals.  FirstFitness is looking forward to a very promising year ahead with this new product and our recently announced 90-day Ultimate Body Makeover and Fitness Challenge that will attract significantly more retail sales opportunities to our distributors' businesses.  Thus far, sales of XanoLean have been very brisk, which is clearly positively affecting our overall revenue growth."

Orders of XanoLean are now being accepted from the Company's 5,000 distributors for immediate shipment and delivery to customers.

About Medical Alarm Concepts and FirstFitness Nutrition

Medical Alarm Concepts Holding, Inc. develops and manufactures the MediPendant™ patented two-way voice personal medical alarm technology, which enables the user to speak and listen directly through the pendant no matter where the user may be in and around their home. First Fitness Nutrition, headquartered in Carrollton, Texas is a leading provider of wellness, weight loss, energy and nutritional products. The Company has been in business for more than 20 years distributing its products via a dynamic sales channel consisting of more than 5,000 dedicated men and women who market the products to consumers in all fifty U.S. states.  For more information on FirstFitness Nutrition please visit the Company's website at www.firstfitness.com. 

Safe Harbor Statement

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The letter of intent outlined in this press release is nonbinding on either party, and while both parties intend for the merger to be consummated, there is no assurance that a definitive agreement will take place. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's filings with Securities and Exchange Commission.

Contact:

Medical Alarm Concepts Holding, Inc.

Ronnie Adams

CFO

[phone]

SOURCE Medical Alarm Concepts Holding, Inc.

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