Innovative uWink Technology to Help Improve Mind Muscles & Delay Onset of Mental Deterioration at Senior Housing Community in La

  
    
  
  
    
      uWink (OTCBB:UWKI), the entertainment and hospitality software company, 
      and InSite Development, a leading developer of senior housing 
      communities, have launched a revolutionary interactive game and 
      entertainment facility at InSite’s Arbor 
      Court, a ground-breaking senior housing community in Lancaster, 
      California.
    
    
      This onsite amenity is an unprecedented effort to stave off the ravages 
      of old age, including the early onset of Alzheimer’s, 
      memory loss related to strokes and other mentally debilitating diseases, 
      so that Arbor Court tenants can remain independent and active.
    
    
      Dubbed “E-COURT” 
      (Experimental Center for Organized Recreation and Therapy), the facility 
      features 100+ touch screen terminals running uWink’s 
      unique multi-player digital entertainment technology.
    
    
      Scientist have proven that certain computer games actually increase 
      cognitive functions in seniors and have found that new brain cells and 
      new pathways can be developed throughout life (Source: Journal of 
      Neurology, Nov. 2006).
    
    
      While other companies have created computer games for individuals, the 
      uWink platform is the first to allow seniors to compete head-to-head 
      playing a suite of senior-adapted digital games, including Bingo, uWink 
      Scene Investigation (a riff on the popular CSI television series) 
      and Picture Perfect (a “find the 
      differences” game). Game launching and scoring 
      are fully automated through the uWink software allowing for easy game 
      play at any time. In addition, large wall projections, also powered by 
      uWink technology, display the games as well as real-time leader-boards 
      providing a fun and engaging environment for participants.
    
    
      Studies have found that working out in a group atmosphere is more 
      motivational and therefor more likely to get people involved on a 
      continual basis (Source: Motivational Effects on Memory: Chance of 
      Winning, Group Structure and Gender, L. Ngaosuvan).
    
    
      “Watching these seniors engage in this 
      competitive group game play, knowing that at the same time the system is 
      providing physical, emotional and mental benefits, is the definition of 
      Win-Win,” said Autumn Rodriquez, manager of 
      Arbor Court.
    
    
      The uWink platform will also allow residents to play in excess of 80 
      individual games and interact with other digital entertainment on the 
      touch screens. InSite and uWink are currently collaborating on the 
      development of a number of additional senior-specific single and 
      multi-player games to be rolled out in the facility shortly.
    
    
      "Our mission for Arbor Court is to allow seasoned citizens to age in a 
      place with dignity, regardless of income,” 
      said Principal Developer with InSite, Scott Ehrlich. "This amazing 
      technology is not only addictively fun, but stimulates and sharpens 
      peoples’ brains in a way that is proven to 
      improve memory recall and delay old age."
    
    
      uWink and InSite are also collaborating on the development of a 
      low-cost, easy-to-install and operate, wireless 10-screen version of the 
      E-COURT platform that they plan to offer to other senior housing 
      facilities in the near future.
    
    
      "The reaction of the residents at Arbor Court, and our partners at 
      InSite, to the E-COURT facility has been off the charts," said Nolan 
      Bushnell, CEO of uWink. "The E-COURT deployment, as well as the 
      development of a low-cost modular version for the broader senior housing 
      market, truly demonstrates the flexibility and cost-effective 
      versatility and breadth of possible uses of the uWink entertainment and 
      hospitality platform."
    
    
      About InSite
    
    
      InSite Development acquires, rehabilitates, and develops properties in 
      the Southern California area for its portfolio. InSite’s 
      affiliated company Ironwood Management operates and manages the day to 
      day business of this 3,200+ unit, half billion dollar portfolio. InSite’s 
      15+ years of experience in both market rate and affordable multi-family 
      housing, allows the team to see opportunities where others may not. 
      InSite’s purpose is to leverage the team’s 
      intrinsic energy, creativity, relationships, and experience to unleash 
      existing financial resources in partnership with local social service 
      providers and community leaders to create a true social impact through 
      the creation of new housing. For more information visit: www.insitedevelopment.com.
    
    
      About uWink’s Technology
    
    
      The uWink technology features an easy-to-use, fun "Web 2.0"-like user 
      interface that 
      looks and feels a lot like the browsing the Web and allows the guest 
      greater control of the hospitality environment. Running on tabletop 
      touch screens, the uWink software lets guests self-order and pay for 
      food and drinks, play single and multi-player digital games, see movie 
      trailers, take surveys and quizzes, view and interact with digital 
      promotions and advertising and more – all in 
      11 different languages. Running uWink technology allows the hospitality 
      venue to increase customer satisfaction and retention as well as improve 
      operating margins and labor efficiency.
    
    
      About uWink
    
    
      uWink develops interactive digital media entertainment and hospitality 
      software for use in a broad range of hospitality venues. uWink is led by 
      entertainment and restaurant visionary Nolan Bushnell, founder and 
      former CEO of Atari and Chuck E. Cheese (NYSE: CEC). For more 
      information: www.uwink.com.