Eat, Play, Touch: uWink Hollywood to Open Early May 2008

  
    
  
  
    
      uWink (OTCBB:UWKI), an interactive dining experience serving up classic 
      American comfort foods with a modern twist, announced today that it has 
      begun construction on and expects to open uWink Hollywood in early May 
      2008 at the famous Hollywood & Highland Center in Hollywood, California. 
      The groundbreaking concept was founded by restaurant and technology 
      visionary Nolan Bushnell (former CEO and founder of both Atari & Chuck 
      E. Cheese). At uWink, guests order all of their food and drink via touch 
      screen terminals at each table and can use those terminals to play games 
      and other digital content while they wait for their food to be 
      delivered. Open for lunch, dinner, and late night seven days a week, 
      Executive Chef Greg Schroeppel has created a menu to satisfy all tastes, 
      featuring American favorites like burgers and pizzas and more 
      sophisticated fare, like tender braised short ribs and seared salmon. An 
      extensive wine list, microbrew beer on tap and tasty signature cocktails 
      add to the experience, making uWink an ideal destination for a delicious 
      family meal, or a fun night out on the town.
    
    
      Located in the 7,200 square foot space formerly occupied by Wolfgang Puck’s 
      Brasserie Vert, the welcoming design of uWink will feature warm earth 
      tones. Equipped with state-of-the-art equipment throughout the 
      restaurant, each table will have its own touch screen terminal where 
      customers can check-in, order food and drink, play games, and opt to 
      self-check-out. The restaurant will feature large wall projections which 
      will exhibit revolving dynamic imagery that allows the restaurant to 
      change its vibe at a moment’s notice. The 
      projections will also be used for restaurant-wide group gaming, such as 
      Speed Unscramble or Trivia Live.
    
    
      Brent Bushnell, Chief Technology Officer and Nolan Bushnell’s 
      son, drives uWink’s technology and game 
      development which includes a beefed-up version of Pong (which the elder 
      Bushnell invented) that can be played by up to six people. Word games, 
      memory games, trivia games, and even the classic Truth or Dare game are 
      designed to encourage friendly competition, laughter, conversation, and 
      an interactive dining experience at uWink. The restaurant will prepare 
      customized content for private parties, offer a multi-lingual menu, and 
      will hold special dating events and gaming contests to further promote 
      community, camaraderie and fun.
    
    
      And adding to the fun, of course, is delicious food and drink. Chef 
      Schroeppel has worked at top Los Angeles restaurants SPAGO, Chinois on 
      Main, and Granita, and most recently managed a boutique hospitality 
      consulting company, Urban Gourmet Group, where he provided concept 
      development, menu development and engineering, kitchen layout, vendor 
      and product sourcing, tabletop design, and project management for 
      several restaurant clients, including: The Counter (Santa Monica), Hannah’s 
      Bistro (Las Vegas), and Crustacean (Las Vegas). His menu features 
      American classics expertly made with the freshest ingredients, including 
      natural all-beef hamburgers topped with crispy onions and bacon or wild 
      mushrooms, classic mac and cheese, and “crispy 
      sushi rolls.” By ordering through the 
      interactive touch screen terminals, guests can view a photo of the dish, 
      see the ingredient list and customize their orders – 
      hate tomatoes? allergic to onions? no problem! Everything on the menu is 
      customizable. With separate vegetarian and “under 
      12” menus and a list of daily specials, 
      Schroeppel’s menu is adaptable to any palate. 
      And with specialty cocktails like the temptingly titled “Catalina 
      Sunset,” the post-work “Absolut-ly 
      Stressed,” and the favorite “Bacardi 
      Razberri Mojito,” a night of playing games 
      with friends has never been more enjoyable.
    
    
      About Hollywood & Highland:
    
    
      The Hollywood & Highland Center has 387,000 square feet of national and 
      local fashion and luxury retailers, some of Hollywood’s 
      hottest clubs and restaurants and the 3,400-seat Kodak Theatre. The 
      center features over 60 top retailers, nine of L.A.’s 
      finest restaurants, Grauman’s Chinese 6 
      Theatres, two popular nightclubs and Lucky Strike Lanes, a high-tech and 
      trendy bowling alley/nightclub. The center’s 
      renowned Kodak Theatre is the venue for the worldwide live broadcast of 
      THE ACADEMY AWARDS® CEREMONIES as well as 
      other notable awards shows, such as THE BET AWARDS, THE ESPYS, THE 
      AMERICAN IDOL FINALS and THE AFI LIFETIME ACHIEVEMENT AWARDS. Throughout 
      the year, live performances at the theatre include musicals, ballets, 
      concerts, plays and original programming.
    
    
      Since acquiring the center in 2004, CIM Group has added premier 
      retailers such as Virgin Megastore’s West 
      Coast flagship in 20,000 square feet, BCBG Max Azria, Lucky Brand Jeans, 
      Fossil and American Eagle Outfitters to its collection of top retailers.
    
    
      About uWink:
    
    
      uWink develops digital media entertainment and hospitality software and 
      an interactive restaurant concept that allows customers to order food, 
      drinks, games and other digital media at the table through proprietary 
      touch screen terminals. uWink is led by entertainment and restaurant 
      visionary Nolan Bushnell, founder and former CEO of Atari and Chuck E. 
      Cheese (NYSE:CEC). For more information: www.uwink.com.