UpSNAP Enables Sports Fans to Get Updates in a Flash

DAVIDSON, N.C., March 4  /PRNewswire-FirstCall/ -- Wireless technology and text messaging are making it easier than ever for sports fans to get immediate access to sports scores and news while on the go.

Today, UpSNAP, Inc. (OTC:UPSN) (BULLETIN BOARD: UPSN) , (http://www.upsnap.com/) the premier provider of free mobile search and streaming mobile audio entertainment, announced it is expanding its partnership with Sporting News to offer mobile users access to two-minute Sporting News Flashes that are updated throughout the day.

"We are all about making access to mobile content a 'snap'," said Tony Philipp, CEO of UpSNAP. "Our expanded service with Sporting News exemplifies our ongoing goal to offer content that consumers want with the convenience of a simple text message."

UpSNAP services are available on nearly all 230 million mobile phones in the U.S. Mobile users can text "Flash" to 27627 to receive Sporting News updates throughout the day. This service is free, but carrier minutes and text messaging charges may be incurred depending on the network operator, or they can just call [phone]. For more information, visit http://www.upsnap.com/.

"It is exciting to offer sports fans access to Sporting News Flashes through wireless technology so they can get this information wherever they are," said Shawn Pastor, senior vice president of Business Development for Sporting News.

About Sporting News Radio

Sporting News Radio (http://www.sportingnewsradio.com/) is a 24-hour sports radio network broadcasting live on stations from coast to coast. Hosts include: Troy Aikman, James Brown, Tim Brando, Arnie Spanier and Todd Wright, to name a few. Sporting News Radio is heard on over 185 stations including Boston's 1510 WWZN The Zone, Tampa's 1470 WQYK, and Chicago's WSCR. Sporting News Radio is heard live on SportingNews.com, XM Sports Nation Channel 144, Sirius Sports Central Channel 123, UpSNAP, AOL Radio and SPRINT Radio. Sporting News is a division American City Business Journals.

About UpSNAP Inc.

UpSNAP, Inc. is the leader in mobile search and live mobile audio entertainment.  With a rich library of branded multimedia content and true mobile search technology, UpSNAP effectively delivers compelling mobile content to consumers, including text and audio content from major entertainment companies in sports, news, music, and information. Visit http://www.upsnap.com/ for more information.

   CONTACT:
   Wendy Headrick
   UpSNAP, Inc.
   704-895-4121


DATASOURCE: UpSNAP, Inc.



CONTACT:  Wendy Headrick of UpSNAP, Inc., [phone]



Web site:  http://www.upsnap.com/

http://www.sportingnewsradio.com/ 

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