UpSNAP Adds Millennial Media to Advertising Partner Program

DAVIDSON, N.C., Jan. 3  /PRNewswire-FirstCall/ -- UpSNAP, Inc. (OTC:UPSN) (BULLETIN BOARD: UPSN) , (http://www.upsnap.com/) the premier provider of free mobile search & streaming mobile audio entertainment, announces it has added Millennial Media to its advertising partners, bringing the total number to date to ten.

"Our advertising partners are central to our strategy and how we deliver value to our customers," said Tony Philipp, chairman and CEO. "We are thrilled about having a relationship with Millennial Media, which will help us maximize mobile advertising revenue for our content partners.  Working with a network of advertising partners allows UpSNAP to optimize advertising impressions based on different mobile channels with SMS, WAP or Audio. Some of our content streams deliver ad rates of $100 CPM [cost per 1,000 ad impressions] and more."

"We are very excited about our partnership with UpSNAP. The dynamic and diverse entertainment content that they provide to consumers will provide measurable value to our broad base of quality advertising clients," said Paul Palmieri, CEO of Millennial Media.

About Millennial Media

Millennial Media (http://www.millennialmedia.com/) operates mobile ad networks designed specifically to best meet the diverse needs of agencies, brands, and direct marketers. With Millennial Motion rich media for engaging user experiences, the Millennial Marketplace for targeted audiences on premium content, and Decktrade for large-scale performance campaigns, we help advertisers succeed in meeting their objectives. Millennials are more than today's youth. With a larger population than the baby boomers and representing more than 70 percent of mobile media usage, they are the mass market for today and tomorrow, and Millennial Media provides the best solutions to reach them.

About UpSNAP Inc.

UpSNAP, Inc. is the leader in mobile search & live mobile audio entertainment. With a rich library of branded multimedia content & true mobile search technology, UpSNAP effectively delivers compelling mobile content to consumers, including text & audio content from major entertainment companies in sports, news, music, and information.

A 2007 Blue Diamond Award winner from the Charlotte Chamber Information Technology Charlotte (ITC) council, UpSNAP offers both branded and white-label services. Visit http://www.upsnap.com/ for more information.

Attention Media:  Tony will update the investment community in an all-new interview with http://www.wallst.net/ on January 3. To hear the interview in its entirety, visit http://www.wallst.net/audio/audio.asp

   PRIMARY CONTACT:
   Wendy Headrick
   UpSNAP, Inc.
   704-895-4121, x100


DATASOURCE: UpSNAP, Inc.



CONTACT:  Wendy Headrick of UpSNAP, Inc., [phone], ext. 100



Web site:  http://www.upsnap.com/

http://www.millennialmedia.com/ 

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