The Link Broadens Radio Reach to Mobile Phones via UpSNAP

DAVIDSON, N.C., May 24  /PRNewswire-FirstCall/ -- UpSNAP, Inc. (OTC:UPSN) (BULLETIN BOARD: UPSN) , the premier provider of free mobile search and streaming mobile audio entertainment, today announced that it will provide access to live radio programming on 107.9 the Link, a Charlotte-based radio station with nationally syndicated shows.  UpSNAP's services are available on nearly all 210 million mobile phones in the United States.  Mobile phone users can text message "LINK" to UpSNAP's shortcode -- 27627 (2SNAP) to access "Link Shows on the Go."  For more information or to get access to more than 1,600 audio feeds, visit http://www.upsnap.com/ .

"It is exciting to be on the forefront of digital technology and to offer our nationally syndicated programs on mobile phones," said Rick Jackson, senior vice president and general manager of 107.9 the Link, a Lincoln Financial Media Company of North Carolina.  "Thanks to UpSNAP, Link listeners now have another way to enjoy their favorite shows with just a push of a few buttons on their cell phone."

"As the biggest wireless radio network in the nation, we are thrilled to team up with the Link so that its listeners will have access to any of their favorite programming day or night," said Tony Philipp, CEO of UpSNAP.  "The best part is that our innovative technology makes it easy to get podcasts and other multimedia content all with a simple text message and no complicated downloads."

Mobile users will be able to listen on-demand to daily podcasts, clips of the day, and movie reviews from the "Bob and Sheri" show; daily podcasts and clips of the day from the "Candy & Potter" and "Matt & Ramona" shows; and podcasts from the "Cooper Lawrence" and "Pam Stone" shows.  Any phone can access this service, and no download is required.  There is a 99-cent monthly charge for the service in addition to any carrier minutes and text messaging charges that could be incurred depending on your network operator.

About UpSNAP Inc.

UpSNAP, Inc. (OTC:UPSN) (BULLETIN BOARD: UPSN)  is the leader in mobile search and live mobile audio entertainment.  With a rich library of branded multimedia content and true mobile search technology, UpSNAP effectively delivers compelling mobile content to consumers, including text and audio content from major entertainment companies in sports, news, music, and information.

  Visit http://www.upsnap.com/

  PRIMARY CONTACT:
  Wendy Headrick
  UpSNAP, Inc.
  704-895-4121, x100


DATASOURCE: UpSNAP, Inc.



CONTACT:  Wendy Headrick of UpSNAP, Inc., [phone], ext. 100



Web site:  http://www.upsnap.com/ 

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