News 12 Networks Goes Wireless with UpSNAP

DAVIDSON, N.C., Jan. 14  /PRNewswire-FirstCall/ -- UpSNAP, Inc. (OTC:UPSN.OB) (BULLETIN BOARD: UPSN.OB) , (http://www.upsnap.com/), the premier provider of free mobile search and streaming mobile audio entertainment, today announced it is partnering with News 12 Networks to enable Cablevision customers in the New York tri-state area to receive real time news, traffic, and weather on demand via their cell phones.

"News 12 has always provided content that viewers can't get anywhere else. Now, we are able to provide that information in a convenient way when people are not at home," said Patrick Dolan, President of News 12 Networks. "News 12 today is so much more than a television channel. This leading edge technology furthers News 12 as the premier local information provider."

"This partnership is just another example of how UpSNAP is taking mobile information to a whole new level," said Tony Philipp, CEO. "The service is as easy as making a phone call with no cost, no downloads and no delays."

After a quick and easy phone registration, mobile users can dial 646-273-1212 to get access to news, traffic and weather, which is a free service for Cablevision customers and works on every mobile phone.

About News 12

News 12 Networks (http://www.news12.com/) currently reaches nearly 3.8 million households in the New York market. News 12 Networks is the country's first, largest, and most watched 24-hour local television news network. The Network consists of 7 individual local news channels, 5 local traffic and weather channels, and an interactive digital cable channel, serving the areas of Long Island, New Jersey, Southwestern Connecticut, Westchester County, the Hudson Valley, Brooklyn, and the Bronx.

About Cablevision

News 12 Networks is owned and operated by Cablevision Systems Corporation. Cablevision is one of the nation's leading entertainment and telecommunications companies. Its cable television operations serve 3 million households located in the New York metropolitan area. Cablevision owns a controlling interest and operates Madison Square Garden and its sports teams including the Knicks and Rangers. The company also operates New York's famed Radio City Music Hall and owns and operates Clearview Cinemas in the New York metropolitan area.

About UpSNAP Inc.

UpSNAP, Inc. (http://www.upsnap.com/) is the leader in mobile search and live mobile audio entertainment. With a rich library of branded multimedia content and true mobile search technology, UpSNAP effectively delivers compelling mobile content to consumers.

   PRIMARY CONTACT:
   Wendy Headrick
   UpSNAP, Inc.
   704-895-4121, x100


DATASOURCE: UpSNAP, Inc.



CONTACT:  Wendy Headrick of UpSNAP, Inc., [phone], ext. 100



Web site:  http://www.upsnap.com/

http://www.news12.com/ 

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