Ultimate Sports & NBA's Dallas Mavericks Team Up for Second Collectible Comic Book Promotion

Ultimate Sports & NBA's Dallas Mavericks Team Up for Second Collectible Comic
Book Promotion 


LOS ANGELES, Oct. 30  /PRNewswire-FirstCall/ -- Ultimate Sports Entertainment,
Inc. (OTC Pink Sheets: ULSP) announces their second deal with the NBA's Dallas
Mavericks to sell Issue #2 of a collectible comic book series exclusively at
Wal-Mart.  Use the following link to view Mav's comic book One Sheeter:
http://www.nba.com/mavericks/sponsorship/Comic_Book_One_Sheeter.html . The joint
retail and arena promotion is made possible by Ultimate Sports' unique license
with the NBA.

This issue of our promotional comic book series will be available for sale
exclusively at 58 participating Wal-Mart stores in the Dallas/Fort Worth
Metroplex with an initial purchase beginning on November 1, 2003 and running
while supplies last.  A special "American Airlines Center Edition," will be
distributed by the Mavs to the first 2,500 fans at the Mavs home opener on
November 1, 2003 at American Airlines Center when the Mavs host the Utah Jazz at
7:30 p.m. CT.

The action-adventure comic book entitled "Class Action" will feature Mavericks
owner Mark Cuban with Mavs players Dirk Nowitzki, Michael Finley, Steve Nash,
Eduardo Najera, Antawn Jamison, Shawn Bradley, and Head Coach Don Nelson. Mavs
broadcasters Derek Harper, Matt Pinto, Bob Ortegel, Mark Followill, and Brad
Davis make special cameo appearances.  The Mavericks send a "stay in school"
message to their fans when they battle the villainous Srekal as she is getting
students to drop out of school to do her evil bidding.

"We expect to capitalize on last season's success with the Mavericks and
Wal-Mart, which included our promotion being selected as the "NBA's Out of Arena
Retail Promotion of the Season" by the NBA's Team Marketing Division," said
Ultimate Sports President Rick Licht.  "The energy and excitement of being a
part of the Mavericks home opener, coupled with the exposure Wal-Mart brings us
as the exclusive retailer of our family-oriented comic books is outstanding.  We
look forward to more success and the continued expansion of our company."

Ultimate Sports Entertainment, Inc. is a Los Angeles-based entertainment company
that creates, develops and publishes action/adventure/fantasy stories featuring
well-known athletes in collectible comic book form using first-rate artists and
writers. "Ultimate Sports has taken a marketable commodity, the superstar
athlete, and created a brand-new licensing, merchandising and premium
sponsorship entity designed to drive sales while promoting the team, players,
and sponsors in the best possible light," added Licht.

Ultimate Sports titles include famous athletes such as: Barry Bonds; Mark
McGwire; Ichiro; Sammy Sosa; Derek Jeter; Alex Rodriguez; Roger Clemens; Mike
Piazza; Ken Griffey, Jr.; Chris Webber; Karl Malone; Troy Aikman; Dan Marino;
Brett Favre; Peyton Manning; John Elway and many others.

This press release contains forward-looking statements. The words "estimate,"
"possible" and "seeking" and similar expressions identify forward- looking
statements, which speak only as to the date the statement was made. The Company
undertakes no obligation to publicly update or revise any forward- looking
statements, whether because of new information, future events, or otherwise.
Forward-looking statements are inherently subject to risks and uncertainties,
some which cannot be predicted or quantified. Future events and actual results
could differ materially from those set forth in, contemplated by, or underlying
the forward-looking statements. The risks and uncertainties to which
forward-looking statements are subject include, but are not limited to, the
effect of government regulation, competition and other material risks. 

DATASOURCE: Ultimate Sports Entertainment, Inc.



CONTACT:  Martin J. Burke of Ultimate Sports Entertainment,

[phone], or email, ; or Dawn Holgate of

the Dallas Mavericks, [phone], or email, 

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