Trig Social Media AB (publ) Enters The World of eSports

Regulatory News:

Trig Social Media AB (FWB:TRIG)

Trig Social Media AB (publ) is making a serious financial commitment to the rapidly emerging eSports market by creating its own eSports organization. It will not only host a series of major events around the world, but also set up a number professional teams in the major gaming disciplines, arranging international tournaments and adding structure to the fragmented eSports world. As part of this effort, Trig has made a number of recruitments within eSports.

The mid-term plan also encompasses the establishment of thirteen specialized eSports arenas around the world capable of hosting a minimum of 14 000 people each. Trig’s ultimate goal is to establish a new world headquarters for eSports outside the East-Asia region, and thus, stake a major claim in the eSports realm.

Today eSports has more regular players than traditional sports. The number of online gamers has grown significantly and shows continuous growth as computer and broadband penetration increases in all corners of the world. The major tournaments attract audiences that easily fill up arenas with more than 50 000 spectators. The world final in LoL (League of Legends), for example, had more viewers worldwide than major sporting events. LoL alone has more than 67 million monthly users. Prize money in major tournaments can run to seven figures.

-“We see an enormous potential in eSports, an industry that continues to grow exponentially year by year. Our investment in the world of eSports is a long term commitment that will enhance and leverage user engagement among all our Trig users”, says Phillip Cook CEO Trig Social Media AB (publ).

Trig Social Media AB (publ) is a global social media platform provider that has designed a social-media communication platform with a range of social user-engagement products available at trig.com, trigmoney.com and Momentik by Trig. Trig is a listed public company with its listing on the Frankfurt Stock Exchange since the 18thSeptember 2014 with a market cap exceeding € 1 Billion. Trig eSports represents a further development of Trig’s user engagement strategy whereby it seeks to align its various products with its global user base.

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Company Contact:Trig Social Media AB (Publ),Office: 46 (0) 40 606 02 84Fax: [phone]Corporate website: Trig.com (http://tsm.trig.com/)orPress Contact:Sabinije von GaffkeHead of Communications and [e-mail] Relations ContactGFEI AktiengesellschaftPhone: +49 (0) 69 - 743 037 00Fax: +49 (0) 69 - 743 037 [e-mail]