High Performance Beverage Co. Initiates Production Run and Bottling of Its Throwdown High Performance Beverage Line

High Performance Beverage Co. Initiates Production Run and Bottling of Its Throwdown High Performance Beverage Line

Company Confirms Meeting With Big Box Retailer in July to Discuss Retail Sales and Distribution

CAVE CREEK, AZ--(Marketwired - Jun 12, 2014) - High Performance Beverage Co. (OTC Pink: TBEV) (PINKSHEETS: TBEV) (the "Company") is pleased to announce the initiation of its first production run and the bottling of its new line of performance sport drinks Throwdown High Performance Beverage.

The Company states that initial plans call for a run of 200 pallets to be distributed by 10 trucks on the west coast and 9 trucks on the east coast. An additional 20 pallets will be warehoused for online sales.

The Company is also pleased to report that it has been contacted by one of the largest Big Box Retailers in the U.S. and is set to meet at their corporate headquarters in July to discuss the sales and distribution of Throwdown High Performance Beverage for its over 10,000 retail locations.

Toby McBride, High Performance Beverage Company CEO, stated, "We are glad to report that we have accomplished more over the last 2 weeks than in the last six months, as it relates to bringing our product to market. Based on our profit margins and anticipated sales, we are confident that we will meet our contracted quota's well within our contractual requirements with Throwdown Industries." He also stated, "I would like to take this opportunity to acknowledge and thank all our shareholders for their confidence, patience and loyalty during these critical times as we continue to establish ourselves in the marketplace."

Because of the recent increased demands for time by its Principles, the Company asks that all potential investors and shareholders call or email the Shareholder Relations Dept. and speak to Joseph Vazquez regarding any information or questions, as it relates to High Performance Beverage and the public company.

While the Principles have always enjoyed speaking with their shareholders in the past, it is now impossible to implement a successful business model and meet time sensitive operational demands, while taking the time to speak with shareholders.

Mr. Vazquez brings over 30+ years of experience in dealing with all aspects of public companies and is highly qualified and readily available to assist anyone with questions regarding the Company.

About High Performance Beverage Company

High Performance Beverage Company has created a new beverage segment, under the trade name, Throwdown Performance Beverages, which manufactures and distributes a line of sport performance beverages. High Performance Beverage Company's sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in both calories and caffeine. This positioning makes High Performance Beverage Co. beverages first to market with a sustainable competitive advantage.

Safe Harbor

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond High Performance Beverage Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in High Performance Beverage Company's filings with the Securities and Exchange Commission.

High Performance Beverage Co. Public Relations and Shareholder Information Joseph M. Vazquez III Phone: [phone] Email: [e-mail]