Dethrone Royalty Holdings, Inc. Announces the Launch of Their E-Commerce Site for Online Sales of Dethrone Beverage Products

Dethrone Royalty Holdings, Inc. (OTCQB:DRHC) (or "DRHC"), also known as Dethrone Beverage, announced today that as of today it will be selling their Dethrone Beverage products on their on-line store.

Mike Holley, President of DRHC, stated: "We have been swamped by calls from people outside of our current distribution area of Northern California that eagerly want to buy our Dethrone Beverage products and do not want to wait until our distribution network reaches them. So we decided to sell our two current flavors by the case online. We think this is a great strategy because when we do enter other markets in the next several months we will have already established a loyal group of followers."

Dethrone Beverages' online store can be reached at www.dethronebeverage.com

About Dethrone Royalty Holdings, Inc.

In February 2012 Dethrone Beverage, Inc. (a wholly-owned subsidiary of Dethrone Royalty Holdings, Inc.) entered into a Royalty Agreement with Dethrone Royalty Inc. for the purpose of manufacturing and distributing sports nutrition and water beverages under the Dethrone Beverage brand.

Dethrone Royalty Inc. has been an important factor in the growth of the Mixed Martial Arts (MMA) sports field, as can be seen through their various sponsorships of fighters and events. The Dethrone Royalty brand was formed in 2009 and is based on the traditions of ancient kings; each of us is born and raised with the potential to rule our environment. The Royal Family includes top MMA athletes, world champion boxers and everyday kings. One family, following two rules: defeat thy rivals and demand their respect.

Nick Swinmurn is behind the success of Dethrone Royalty Inc. (licensor to DRHC). He was Founder of Zappos.com and is part owner of the NBA team the Golden State Warriors. Dethrone sponsors some of the best fighters in the world such as heavyweight champ Cain Velasquez, and multi-weight champions Josh Koscheck, Ben Henderson and Jose Aldo.

About Dethrone Beverage:

Dethrone(TM) was carefully formulated to support mental focus and help increase blood flow, thereby giving the body the fuel necessary to power through the day. Whether you are looking to achieve optimal performance in the ring, on the field, or in the workplace, Dethrone(TM) will help give you "that something extra."

"Increase muscular strength and power output. Increase Oxygen to the blood and mental focus. Increase Aerobic & Anaerobic Endurance and advanced recovery."

Dethrone's unique blends are designed to bridge the gap between energy drinks like Monster(TM), nutritional supplements, and hydration drinks like Gatorade(TM) -- without negative effects. We are creating a new beverage segment. We are the triple threat that gives you the energy you need, hydrates like a sports drink, and gets you ready for your next move.

The Dethrone Royalty Holdings, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=16520

Safe Harbor Statement:

Except for the statements of historical fact contained herein, the information presented in this news release constitutes "forward-looking statements" made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. You are cautioned not to place undue reliance on any forward-looking statements in this press release as they reflect Dethrone Royalty Holdings, Inc.'s current expectations with respect to future events and are subject to risks and uncertainties that may cause actual results to differ materially from those contemplated. Potential risks and uncertainties include, but are not limited to, the risks described in Dethrone Royalty Holdings' filings with the Securities and Exchange Commission. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release or in any document referred to in this news release.

Please Visit Dethrone Royalty Holdings' Website at: www.dethronebeverage.com

CONTACT: For Investor information please contact:

         Ryan Troup, President
         Circadian Group, Investor Relations
         
         Phone: [phone]
         Toll Free: 1-855-228-7336
         Email: [e-mail]
         Web: www.Circadian-Group.com