Sub-Urban's Agreement with Acclaimed Designer Heidi Minx Spotlighted in DNR Magazine; Minx to Develop Limited Edition Line for

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand
apparel company pursuing high-margin revenue growth in the global
fashion industry, has announced that leading DNR magazine has
spotlighted the Company's recently executed agreement with celebrated
designer Heidi Minx in an article in the current issue of the fashion
industry publication.
   The article, appearing on page 26 of the DNR edition dated August
28, 2006, discusses Ms. Minx's engagement to design a limited edition
line for Sub-Urban's cutting-edge WHITEBOY(R) brand.
   "Notice in leading fashion industry publications of this sort are
indicative of the success of our branding, design and business
strategies," said Joseph Shortal, Chief Executive Officer of Sub-Urban
Brands.
   Ms. Minx is widely acclaimed for her innovative design and use of
textures. Her custom pieces have been worn prominently by popular
recording artists, such as Avril Lavigne and Bif Naked.
   Following early adoption by trendsetters in the entertainment and
fashion world, Sub-Urban's WHITEBOY brand has risen in profile and
prestige. The brand's retail launch is scheduled for September,
through leading Los Angeles-area fashion boutique Fred Segal Santa
Monica.
   Based in Los Angeles, now considered the entertainment and new
apparel manufacturing capital of the United States, Sub-Urban's
printing techniques, washes, embroideries and appliques have
galvanized youth culture and A-list celebrities, including actor Don
Cheadle ("Crash"), rock star Tommy Lee (Motley Crue) and actor Jessica
Alba, among many others.
   Sub-Urban has launched the pop culture phenomenon WHITEBOY(R)
brand and its signature rooster logo. Other product lines include
WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) and PYT(TM)
(Pretty Young Thing). Sub-Urban products are sold at trendsetting
retailers. Within the next 18 months, Sub-Urban intends to expand its
brand offerings through global distribution networks in Japan, Canada,
Australia and 25 other European markets.

   About DNR

   DNR has served as the publication of record for the men's apparel
and textile industries for more than a century. Published weekly, DNR
delivers news, market data and trend information vital to the fashion
industry.

   About Sub-Urban Brands

   Sub-Urban Brands, Inc. is a multi-brand company which designs and
markets cutting-edge lifestyle apparel that targets the
rapidly-growing multibillion-dollar youth consumer marketplace. The
Company pursues robust revenue-generating opportunities within
multi-tiered retail markets that leverage multiple brands and market
segments to create financial success. Sub-Urban is committed to
further expansion and increased shareholder value through both the
internal development of intellectual property and acquisition of
additional brands, as well as to the establishment of new
international marketing alliances that will reinforce its recurring
and non-recurring revenue streams. Inspired by the energy and vigor of
youth, urban and music culture, Sub-Urban is initially focused on
creating a family of non-competing brands for its key target consumer,
an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio
of trademarked apparel and accessory brands includes WHITEBOY(R) for
Men, WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) streetwear
apparel and PYT(TM) styles for younger girls. Consistent with the
company's high growth strategies, the Company will be actively
marketing these brand offerings to Japan, Canada, Australia and 25
European countries. For additional information, please visit
www.whiteboy.com, www.whiteboygirl.com, www.mashculturelab.com, and
www.getcocky.com. For more investor oriented information about
Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For
current stock price quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.

   Forward-Looking Statements

   This press release includes statements that may constitute
forward-looking statements, usually containing the words "believe,"
"estimate," "project," "expect," or similar expressions. These
statements are made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. Forward-looking
statements inherently involve risks and uncertainties that could cause
actual results to differ materially from the forward-looking
statements. Factors that would cause or contribute to such differences
include, but are not limited to, continued acceptance of the Company's
products and services in the marketplace, competitive factors,
dependence upon third-party vendors, availability of capital and other
risks detailed in the Company's periodic report filings with the
Securities and Exchange Commission. By making these forward-looking
statements, the Company undertakes no obligation to update these
statements for revisions or changes after the date of this release.