Sub-Urban to Boost Multi-Brand Profile as Key Sponsor of POOL Trade Show in Las Vegas; POOL Show to Attract More than 3,000 Ret

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand
apparel company pursuing high-margin revenue growth in the global
fashion industry, will provide a high-profile sponsorship role at next
week's POOL Trade Show in Las Vegas, one of the fashion industry's
most important gatherings of buyers, vendors and press.
   Under its sponsorship, Sub-Urban will provide several thousand
"show bags" sporting the Company's signature rooster logo, that
thousands of attendees will carry during one of the fashion industry's
most important weeks of professional gatherings. The POOL show
specifically attracts buyers from the fashion-forward, mid- to
high-end tier of retail and department stores that Sub-Urban primarily
targets.
   In addition to POOL, which runs August 28-30, at the Mandalay Bay
Convention Center, the Magic and Project trade shows will be ongoing
at other venues in Las Vegas. An estimated 500,000 fashion industry
professionals are expected to come to the city to participate in the
three trade shows, where they will shuttle between the shows.
   At POOL, Sub-Urban will display its cutting-edge brands at
centrally located booth, including WHITEBOY Girl(TM), and Mash Culture
Lab(TM), its newest line.
   "There is a great deal of retail activity at POOL and the other
shows, so this represents another great opportunity for us to reach
the nation's most influential retail buyers with our core branding,"
said Joseph Shortall, Chief Executive Officer of Sub-Urban. "The
buyers attending are a key element of our market, and we expect to
experience a repeat of the very strong response we have had at our
recent previous shows."
   Sub-Urban will also sponsor the official POOL Trade Show cocktail
hour on Tues., August 29, from 4-6 pm.
   Sub-Urban has launched the pop culture phenomena WHITEBOY(R) brand
and its signature rooster logo. Other product lines include
WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) and PYT(TM)
(Pretty Young Thing). Sub-Urban products are sold at trendsetting
retailers. Within the next 18 months, Sub-Urban intends to expand its
brand offerings through global distribution networks in Japan, Canada,
Australia and 25 other European markets.

   About Sub-Urban Brands

   Sub-Urban Brands, Inc. is a multi-brand company which designs and
markets cutting-edge lifestyle apparel that targets the
rapidly-growing multibillion-dollar youth consumer marketplace. The
Company pursues robust revenue-generating opportunities within
multi-tiered retail markets that leverage multiple brands and market
segments to create financial success. Sub-Urban is committed to
further expansion and increased shareholder value through both the
internal development of intellectual property and acquisition of
additional brands, as well as to the establishment of new
international marketing alliances that will reinforce its recurring
and non-recurring revenue streams. Inspired by the energy and vigor of
youth, urban and music culture, Sub-Urban is initially focused on
creating a family of non-competing brands for its key target consumer,
an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio
of trademarked apparel and accessory brands includes WHITEBOY(R) for
Men, WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) streetwear
apparel and PYT(TM) styles for younger girls. Consistent with the
company's high growth strategies, the Company will be actively
marketing these brand offerings to Japan, Canada, Australia and 25
European countries. For additional information, please visit
www.whiteboy.com, www.whiteboygirl.com, www.mashculturelab.com, and
www.getcocky.com. For more investor oriented information about
Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For
current stock price quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.

   Forward-Looking Statements

   This press release includes statements that may constitute
forward-looking statements, usually containing the words "believe,"
"estimate," "project," "expect," or similar expressions. These
statements are made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. Forward-looking
statements inherently involve risks and uncertainties that could cause
actual results to differ materially from the forward-looking
statements. Factors that would cause or contribute to such differences
include, but are not limited to, continued acceptance of the Company's
products and services in the marketplace, competitive factors,
dependence upon third-party vendors, availability of capital and other
risks detailed in the Company's periodic report filings with the
Securities and Exchange Commission. By making these forward-looking
statements, the Company undertakes no obligation to update these
statements for revisions or changes after the date of this release.