Sub-Urban Releases CEO Letter to Shareholders; Company Chief Executive Officer Details Recent Progress to Expand Brand Portfoli

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand
apparel company pursuing high-margin revenue growth in the global
fashion industry, has issued the following letter to shareholders
today from Chief Executive Officer Joseph Shortal.
-0-
*T
Dear Investors,

This letter is intended to give our valued shareholders an update
on the exceptional progress that Sub-Urban has achieved over the past
several months.

To name just a few of the important milestones, I want to draw
your attention to several of the high-profile retail orders we've
received, as well as our successful new brand launches and the
execution of highly-impactful marketing campaigns.

I believe that these initiatives have validated Sub-Urban's
business model, and helped us move substantially toward our goal of
positioning Sub-Urban as one of the industry's most influential
designers and manufacturers of fashion for the multibillion-dollar
worldwide youth market. That market includes some 40 million young
consumers who represent an estimated $200 billion in spending power
in the U.S. alone.

Recently, Sub-Urban expanded its brand portfolio with an exciting
new brand: Mash Culture Lab(TM). It joins our signature WHITEBOY(R)
brand, PYT(TM) styles for younger girls, WHITEBOY Girl(TM) and Black
Jesus(R).

Excitingly, these brands are starting to gain traction in the
marketplace. Sub-Urban recently secured a substantial product order
from prominent fashion industry retailers Santa Monica-based Fred
Segal and East Coast fashion icon Dr. Jay's. In addition, leading
music and entertainment retailer Virgin Megastores will carry our Mash
Culture Lab(TM) brand in flagship stores in five major cities,
including its Times Square location in New York City.

These retailers represent some of the most influential brands in
the fashion industry. In addition, each supports an elite professional
consumer base that includes the stylists and buyers that influence
worldwide fashion trends and some of the largest nationwide retailers.

It is important to note that these prominent retail orders came in at
the beginning of the selling season which will continue through the
end of the year.

Each of these orders also reflects Sub-Urban's commitment to an
expanding portfolio of edgy, youth-oriented brands that capitalize on
multiple, non-competing distribution channels. This diversified
multi-brand strategy allows us to target both niche and mainstream
markets without diluting brand equity. For example, Fred Segal, a
cutting-edge boutique retailer, will continue to carry the more edgy
WHITEBOY(R) brand, while Mash Culture Lab(TM) is positioned to address
major national department store retailers that attract the larger
mainstream consumer base.

Each of our brands has been engineered to generate consumer buzz
and to maximize sales. Our WHITEBOY(R) brand continues to drive our
mainstream visibility through the vastly influential celebrity
culture. Due to the brand's fashion-forward designs and a number of
non-traditional marketing and public relations initiatives, we have
gained momentum from the mainstream media through unpaid product
endorsements from A-list celebrities such as Tommy Lee (Motley Crue),
Jessica Alba ("Sin City"), Don Cheadle ("Hotel Rwanda") and Chester
Bennington (Lincoln Park), among many others.

We are also particularly proud of our ongoing fund-raising program
to assist victims of Hurricanes Katrina and Rita, which raises money
for these families through the sale of special-edition "American
Refugee" T-Shirts designed by Academy-Award nominee Don Cheadle.

To capitalize on this extensive media attention, Sub-Urban
recently partnered with two of the most successful marketing agencies
in the nation. In June, we hired Los Angeles-based Caro Marketing,
which is led by BrandWeek's "Guerilla Marketer of the Year," Caroline
Rothwell. In addition, we partnered with AGW marketing, based in New
York City, to target the world's most influential fashion market by
connecting with the city's cultural elite. This latest partnership has
already seen exceptional success with the launch of the Get Cocky
Awards, a charity event that was held at 7 World Trade Center in lower
Manhattan, sponsored by the Company's Mash Culture Lab(TM) clothing
line.

Sub-Urban's management is 100 percent committed to delivering
long-term value for Sub-Urban's shareholders. To that end, we have
laid the necessary groundwork to become a powerhouse in the fashion
industry. We believe we are situated both financially and
strategically to be successful in this endeavor.

To learn more about Sub-Urban or to stay updated on our latest
news and progress, please visit
http://www.trilogy-capital.com/tcp/sub-urban/. Thank you for your
continued support. You can expect great things from Sub-Urban.

Sincerely,

Joseph Shortal
Chief Executive Officer
Sub-Urban Brands, Inc.
*T

   About Sub-Urban Brands

   Sub-Urban Brands, Inc. is a multi-brand company which designs and
markets cutting-edge lifestyle apparel that targets the rapidly
growing multibillion-dollar youth consumer marketplace. The Company
pursues robust revenue-generating opportunities within multi-tiered
retail markets that leverage multiple brands and market segments to
create financial success. Sub-Urban is committed to further expansion
and increased shareholder value through both the internal development
of intellectual property and acquisition of additional brands, as well
as to the establishment of new international marketing alliances that
will reinforce its recurring and non-recurring revenue streams.
Inspired by the energy and vigor of youth, urban and music culture,
Sub-Urban is initially focused on creating a family of non-competing
brands for its key target consumer, an estimated 40 million 15-29 year
olds. Sub-Urban's current portfolio of trademarked apparel and
accessory brands includes WHITEBOY(R) for Men, WHITEBOY(R) Girl, Mash
Culture Lab(TM), BLACK JESUS(R) streetwear apparel and PYT(TM) styles
for younger girls. Consistent with the company's high growth
strategies, the Company will be actively marketing these brand
offerings to Japan, Canada, Australia and 25 European countries. For
additional information, please visit www.whiteboy.com,
www.whiteboygirl.com, www.mashculturelab.com, and www.getcocky.com.
For more investor oriented information about Sub-Urban, visit
http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price
quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.

   Forward-Looking Statements

   This press release includes statements that may constitute
forward-looking statements, usually containing the words "believe,"
"estimate," "project," "expect," or similar expressions. These
statements are made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. Forward-looking
statements inherently involve risks and uncertainties that could cause
actual results to differ materially from the forward-looking
statements. Factors that would cause or contribute to such differences
include, but are not limited to, continued acceptance of the Company's
products and services in the marketplace, competitive factors,
dependence upon third-party vendors, availability of capital and other
risks detailed in the Company's periodic report filings with the
Securities and Exchange Commission. By making these forward-looking
statements, the Company undertakes no obligation to update these
statements for revisions or changes after the date of this release.